Taco Bell® Plans Rapid Expansion in Spain
December 13 2016 - 8:00AM
Business Wire
Taco Bell and franchisee Casual Brands Group to
open 45 more restaurants by 2020
Taco Bell continues to accelerate its international growth by
expanding further into the Spanish market.
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Taco Bell announced that the brand, in
collaboration with its franchisee Casual Brands Group of Madrid,
will begin building an additional 45 restaurants across Spain and
will add more than 900 jobs to the local economy. (Photo: Business
Wire)
Today, Taco Bell – the world’s largest Mexican-inspired
restaurant chain – announced that the brand, in collaboration with
its franchisee, Casual Brands Group of Madrid, will begin building
an additional 45 restaurants across Spain and add more than 900
jobs to the local economy. By 2020, Spain will be home to more than
70 Taco Bell Restaurants and will be the largest market in
Europe.
Casual Brands Group, led by CEO Ignacio Mora-Figueroa, began
working with Taco Bell in 2008. The Group owns and operates all
Taco Bell locations in Spain, as well as Juan Valdez ® Café and
Delina’s®. Mora-Figueroa, recognized as Taco Bell’s International
Franchisee of the Year in 2015, is a well-respected entrepreneur in
Spain and has done an amazing job developing and promoting the
brand.
“I am passionate about Taco Bell and what the brand stands for,”
said Mora-Figueroa. “My team is committed to providing más flavor,
más value, más enjoyment and más life to all of our fans.”
Casual Brands Group has been integral in building an avid fan
base of taco lovers across the country. Starting with its first
restaurant in Madrid, Casual Brands Group has now expanded to
Barcelona, Valencia, Zaragoza and most recently, Seville. In 2015
alone, Taco Bell and Casual Brands Group added 10 new locations and
there will be 31 Taco Bells across Spain by the end of 2016.
“We are thrilled to continue our restaurant development in Spain
alongside Ignacio, who has shown his commitment to investing and
growing our brand since day one,” said Melissa Lora, President of
Taco Bell International. “We’ve seen immense enthusiasm from our
Spanish fans over the past eight years, and know they will continue
to celebrate our Live Más spirit as we expand to more communities
across the country.”
While Spain's claim to fame has been that it was the first Taco
Bell market in the world to serve beer, Spanish Taco Bells have now
pioneered tapas-style happy hour promotions that showcase the
brand's ability to leverage local insights to create unique market
specials. Spain’s Tuesday Taco Happy Day has now become a regular
part of fans' weekly routines and continues to drive increased
trial and loyalty for the brand.
There are currently more than 330 Taco Bell restaurants
(including military bases) across 26 markets outside of the United
States, with the goal of expanding the brand’s international
presence to 1,000 restaurants by 2022. Domestically, Taco Bell is
the nation’s leading Mexican-style quick service restaurant chain.
The company and its franchisees operate more than 7,000
restaurants, generating more than $9 billion in sales. By 2022, the
brand plans to become a $15 billion company in global system sales
with 9,000 restaurants globally.
For more information about Taco Bell Spain, visit:
Like: Facebook.com/tacobellspainFollow: @TacoBellSpain (Twitter)
and @tacobellspain (Instagram)
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM),
is the nation's leading Mexican-inspired quick service restaurant.
Taco Bell serves made to order and customizable tacos, burritos,
and specialties such as the exclusive Doritos® Locos Tacos,
gourmet-inspired Cantina Power® Menu and Fresco Menu with
six items each less than 350 calories. Taco Bell Breakfast offers
portable, classic items such as the A.M. Crunchwrap®, Waffle Taco
and signature burritos. The company encourages customers to “Live
Más,” both through its food and in ways such as its Feed The
Beat® music program and its nonprofit organization, the
Taco Bell® Foundation for Teens™. Taco Bell and its more than 350
franchise organizations have more than 7,000 restaurants across the
United States that proudly serve more than 42 million customers
every week.
Like: Facebook.com/tacobellFollow: @TacoBell (Twitter) and
tacobell (Instagram)Subscribe: YouTube.com/tacobell
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version on businesswire.com: http://www.businesswire.com/news/home/20161213005444/en/
Taco Bell Corp.Richa Anand, 949-863-4652Richa.Anand@yum.com
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