Taco Bell Fuels International Expansion with First Restaurant in Brazil
September 29 2016 - 12:00PM
Business Wire
Taco Bell teams up with leading Brazilian
retailer to open five São Paulo locations in 2016
Taco Bell is taking Glen Bell’s vision of sharing
Mexican-inspired food to one of the world’s largest markets: São
Paulo, Brazil.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160929005325/en/
Taco Bell is taking Glen Bell’s vision of
sharing Mexican-inspired food to one of the world’s largest
markets: São Paulo, Brazil. (Photo: Business Wire)
On Friday, September 23rd, Taco Bell entered the Brazilian
marketplace alongside Sforza Holding, founded by Carlos Wizard
Martins. Sforza acts as a private investment company focusing on
high growth potential businesses, and operates in the retail
segment with Mundo Verde, the largest retail brand specialized in
natural products in Latin America. In 2016, Martins expanded his
investments into the Quick Service Restaurant market by bringing
Taco Bell to Brazil. Martins is passionate about Taco Bell’s
immense potential for growth, as well as the delicious food fans
crave.
“Brazil is a natural step forward as we continue to expand
globally and bring our craveable, Mexican-inspired food to the
world,” said Melissa Lora, President of Taco Bell International.
“Sforza is an amazing franchisee who is great at operating consumer
focused businesses and Carlos Martins has a track record of growth
plus the vision and resources to grow with us.”
Taco Bell is continuing to set the standard for restaurant
design at QSR, and the first São Paulo location is no exception.
The newest Taco Bell, located in Brascan Mall, has a relaxed lounge
atmosphere inspired by the brand’s California based heritage.
Guests can sit back and plug in with free wifi and charging
stations located throughout the restaurant. Anheuser-Busch InBev’s
Brahma® is partnering to offer their famous Brazilian beers, which
guests can enjoy inside the urban space or on the outdoor
patio.
Customers will experience an open kitchen layout that showcases
100 percent Brazilian sourced ingredients such as marinated steak,
grilled all white meat chicken, Mexican spiced seasoned beef,
freshly-prepared pico de gallo and guacamole made with local
avocados. Classics like the Crunchy Taco, Burrito Supreme,
Crunchwraps and Quesadillas are all made to order, alongside unique
Mexican-inspired dessert items including churros filled with dulce
de leche, paletas frozen fruit bars and Taco Bell’s local
Chocodilla – a grilled tortilla filled with delicious melted
Ovomaltine® chocolate.
On grand opening day, hundreds of fans waited in line for hours
to have their first taste of Taco Bell in Brazil. The first 100
Taco Lovers in line received limited edition numbered t-shirts
commemorating the event, which will grant them exclusive access to
future Taco Bell openings in São Paulo.
“Taco Bell is the perfect fit for Brazil because we have a
passionate fan base of Taco Lovers who have been asking for us to
bring our iconic tacos and burritos to São Paulo,” said Shivram
Vaideeswaran, Director of Marketing for Taco Bell International.
“Our super fans are spreading the word across the city, and
Friday’s amazing grand opening shows how excited they are for Taco
Bell.”
Poised for Growth
Taco Bell is sharing Glen Bell’s legacy by taking the beloved
Crunchy Taco he introduced to America and sharing it with the
world. Along with the Brascan Mall location, Taco Bell and Sforza
are planning an aggressive growth track by expanding their reach in
Brazil. Taco Lovers can expect four more locations to open
throughout São Paulo by the end of 2016, and at least 25 by
2019.
Currently, Taco Bell has more than 300 restaurants in 26
countries outside of the United States. Taco Bell’s first
restaurant in Brazil will be the latest addition to the brand’s
global growth strategy of reaching 1,000 restaurants
internationally by 2022. At the same time, Taco Bell is rapidly
expanding domestically, aiming to be a 15 billion dollar brand by
2022.
For more information about the new Brazilian restaurant,
visit:
Website: tacobellbrasil.com.brLike:
Facebook.com/tacobellbrasilFollow: @tacobellbrasil (Twitter) and
@tacobellbrasil (Instagram)
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM),
is the nation's leading Mexican-inspired quick service restaurant
(QSR) brand. From breakfast to late night, Taco Bell serves
made-to-order and customizable tacos and burritos, among other
craveable choices, and is the first QSR restaurant to offer
American Vegetarian Association (AVA)-certified menu items. Taco
Bell and its more than 350 franchise organizations proudly serve
over 42 million customers each week through nearly 7,000
restaurants across the nation, as well as through
its mobile, desktop and delivery ordering
services. Overseas, Taco Bell has over 300 restaurants, with plans
to reach 1000 restaurants internationally within the next decade.
The brand encourages its fans to “Live Mas” and connects with them
through sports, gaming and new music via its Feed The
Beat® music program. Taco Bell also provides education
opportunities and serves the community through its nonprofit
organization, the Taco Bell® Foundation™, and
connects fans with their passions through programs such as
the Live Mas Scholarship program. In 2016, Taco Bell was
named as one of Fast Company’s Top 10 Most Innovative
Companies in the World.
Like: Facebook.com/tacobell –
Follow: @TacoBell (Twitter), tacobell (Instagram)
and tacobell (Snapchat) –
Subscribe: YouTube.com/tacobell – Explore: ta.co
Ovomaltine® is a registered trademark of Associated British
Foods PLC.Brahma®: Use authorized by the trademark holders.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160929005325/en/
Taco Bell Corp.Richa Anand, 949-863-4652Richa.Anand@yum.com
Yum Brands (NYSE:YUM)
Historical Stock Chart
From Mar 2024 to Apr 2024
Yum Brands (NYSE:YUM)
Historical Stock Chart
From Apr 2023 to Apr 2024