PLANO, Texas, April 27, 2016 /PRNewswire/ -- Pizza Hut
says "so long" to the void of unknown wait and "hello" to an
innovation that allows customers to see when their pizza, wings,
pasta or dessert will be ready…before the order is even placed.
Pizza Hut is officially rolling out its new "Visible Promise
Time," which allows customers to see an estimated timeline of when
their food will be ready prior to actually placing the
order. Pizza Hut is the only pizza company providing customers with
the ability to see their wait time before ordering. The visible
promise time works both for delivery and carryout, making it easier
for customers to game plan around a timeframe.
"Pizza Hut is providing hungry customers with the convenience of
knowing an estimated time it could take for their order to be
available before the order is actually placed," said Baron Concors, Chief Digital Officer, Pizza Hut.
"We want to be on our customers' timetable, not our own. That's why
we feel it's important to be transparent with our customers upfront
and in the end, it's about making it easy for our customers to
enjoy our high-quality food in the best way possible."
As the world's largest and most-loved pizza restaurant company,
Pizza Hut has been testing the Visible Promise Time for several
months, and after its successful test run, Pizza Hut is rolling out
the digital feature in participating restaurants across the
country. The Visible Promise Time is based on a number of factors,
including the number of orders the restaurant is receiving, the
number of delivery drivers available and the average drive time for
the trade area for that day.
"Customer response to this has been extremely positive," said
Concors. "Not only that, but it helps our restaurants and team
members provide better service. Much like you know the wait time
when you go to a dine-in restaurant, we want to bring that openness
to our digital experience."
The experience is simple. When customers visit www.pizzahut.com
and click "start your order," they will be prompted to choose
either delivery or carryout and to localize using their address. If
a customer chooses carryout, they will immediately see the promise
time for the restaurant closest to them as well as for other
restaurants nearby. If the customer chooses delivery, they will
immediately see the promised delivery time as a 10 minute window
for their delivery location as well as the carryout time for that
restaurant. Customers can then click on "order now" to continue the
ordering process and they will still receive a more specific
delivery time within their 10 minute window on their confirmation
page and email.
Pizza Hut, the first national pizza restaurant company to remove
artificial flavors and colors from its core pizzas, has a long
heritage of breakthrough innovation, in food and beyond. In 1994, a
Pizza Hut pizza was the first product ever purchased via the
internet. Pizza Hut also was the first pizza restaurant company to
introduce a mobile App through a partnership with Apple in
2009. Its website, www.pizzahut.com, is the busiest site in
the pizza category and now nearly 50 percent of the pizza
restaurant company's orders come through digital channels,
including more than 60 percent via mobile device.
To make dinner decisions easier beyond the new Visible Promise
Time, the $5 Flavor Menu from Pizza
Hut features a medium one-topping pizza, eight bone-out WingStreet®
Wings, the Ultimate HERSHEY'S® Chocolate Chip Cookie,
HERSHEY'S® Triple Chocolate Brownie, Tuscani® Pasta, a double order
of breadsticks or flavor sticks and four 20-oz. Pepsi beverages for
just $5 each when ordering two or
more.
For more information about Pizza Hut, visit
blog.pizzahut.com or to order now, visit www.pizzahut.com.
About Pizza Hut
Pizza Hut, a subsidiary of Yum!
Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than
any other restaurant in the world. The company began 58 years ago
in Wichita, Kansas, when two
brothers borrowed $600 from their mom
to start a pizzeria.
What started out small has become the biggest pizza company in
the world and today operates more than 15,600 restaurants in more
than 97 countries serving innovative pizzas, traditional favorites
like the signature Pan Pizza, and much more. Pizza Hut also is the
proprietor of the BOOK IT!® Program, which is a long-standing
children's literacy program used in more than 630,000 classrooms
nationwide. For more information, visit www.pizzahut.com. Follow
Pizza Hut on Facebook (www.facebook.com/PizzaHut), Twitter
(www.twitter.com/pizzahut) and Instagram
(www.instagram.com/pizzahut).
*For all media inquiries, please contact Pizza Hut:
Doug Terfehr, 972-338-6992,
Doug.Terfehr@yum.com
Courtney Moscovic, 972-338-8288,
Courtney.Moscovic@yum.com
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SOURCE Pizza Hut