KFC Drops it Like It’s Hot…Nashville Hot!
January 18 2016 - 11:26AM
Business Wire
World’s Favorite Chicken Chain First to
Introduce Nashville Hot Chicken Nationwide
Just when you thought KFC couldn’t get any hotter, the chicken
masters turn up the heat again with the introduction of KFC
Nashville Hot Chicken, a new flavor of spicy chicken, inspired by
the city that made it famous – Nashville, Tenn. Starting today, KFC
brings this amazing spicy, smoky, crispy chicken to the whole
country at the chain’s 4,300 restaurants for just $5.49.
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KFC Nashville Hot launches nationwide
January 18, 2016. (Photo: Business Wire)
Before today, consumers had to live in Nashville or a major
metropolitan city with a fancy restaurant to enjoy Nashville Hot.
And, you needed to be prepared to spend a lot of money. KFC is now
bringing Nashville Hot to the people, nationwide, at an affordable
price.
To ensure KFC Nashville Hot Chicken was menu-worthy, KFC
recently tested its “spicy bird with a savory burn” in 32
restaurants in and around Pittsburgh – chosen due to its mix of
urban, suburban and rural customers, as well as different ethnic
and cultural consumers. The reviews validated its crave-able flavor
profile and great value, making KFC Nashville Hot the company’s
most successful product testing in the company’s recent
history.
“Nashville Hot Chicken is quite possibly the best spicy chicken
ever made,” said Kevin Hochman, chief marketing officer KFC US.
“It’s not like traditional hot wings that are just made with heat
and vinegar. Nashville Hot is spicy, smoky and incredibly crispy.
We think this will be the greatest spicy chicken introduction since
the nationwide adoption of Buffalo wings in the 1980s.”
KFC Nashville Hot Chicken is available in both Extra Crispy™
chicken on the bone – which includes breast, drumstick and thigh –
and Extra Crispy™ tenders; each option is garnished with pickle
chips and served KFC-style with a side of coleslaw and a biscuit.
KFC Nashville Hot Chicken can be enjoyed as part of the following
menu options*:
Extra Crispy™ Chicken
- 1pc. Breast Basket $5.49 - $5.99(+
Coleslaw & Biscuit)
- 2pc. Drumstick & Thigh Basket $5.49
- $5.99(+ Coleslaw & Biscuit)
- 8pc. Chicken Meal $21.99(+ Lg. Mashed
Potatoes, Lg. Coleslaw, 4 Biscuits)
Extra Crispy™ Tenders
- 3pc Tenders Basket $5.49 - $5.99
- 12pc. Tenders Meal $21.99(+ Lg. Mashed
Potatoes, Lg. Coleslaw, 4 Biscuits)
- 24pc. Tenders Tailgate Platter
$29.99
*Pricing will vary upon location
Advertising for new KFC Nashville Hot Chicken will begin during
the NFL Playoffs on January 17 as KFC introduces its first-ever
tailgate platter – perfect for watching sports – which includes 24
spicy, smoky, crispy tenders. Launch ads will feature Norm
MacDonald as Colonel Sanders, travelling the world looking for the
best Nashville Hot Chicken recipe. The second spot features his
presentation on new Nashville Hot Chicken to the KFC Board of
Directors after he returns from his trip to Nashville, Tenn.
For nutrition and ingredient information and additional details
on KFC Nashville Hot Chicken and other menu choices, please visit
KFC.com.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's
most popular chicken restaurant chain. KFC specializes in Original
Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra
Crispy™ Strips, Hot Wings™, Go Cups, Famous Bowls™, Pot Pies,
freshly made chicken sandwiches, biscuits and home-style side
items. There are more than 19,400 KFC outlets in 120 countries and
territories around the world. KFC Corporation is a subsidiary of
Yum! Brands, Inc., Louisville, Ky. (NYSE:YUM.) For more
information, visit www.kfc.com. Follow KFC on Facebook
(www.facebook.com/KFC) and Twitter (www.twitter.com/kfc).
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160118005555/en/
For KFC CorporationRodrigo Coronel,
502-874-8100rodrigo.coronel@yum.comorMarissa Mastellone,
212-805-8083marissa.mastellone@emanatepr.com
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