PLANO, Texas, Oct. 1, 2015 /PRNewswire/ -- The Dallas Stars,
Dallas Mavericks and American Airlines Center announced today a
multi-year agreement with Pizza Hut, designating the world's
largest pizza company as the Official Pizza Partner of all three
properties.
As part of its partnership, Plano,
Texas-based Pizza Hut will have use of team and arena
trademarks across various marketing channels, including branded
content, advertising and promotional materials. In addition to the
marketing rights, Pizza Hut will have six in-arena concession
stands within American Airlines Center, with four located on the
plaza level and two on the terrace level. The stands will debut a
premium 9-inch Hand-Tossed Pizza, available in cheese, pepperoni or
sausage, as well as classic breadsticks and an Ultimate Hershey's®
Chocolate Chip Cookie.
"Cultivating strong partnerships with North Texas-based companies has always been a
top priority of the Dallas Stars business strategy," Dallas Stars
Owner Tom Gaglardi said. "We are
excited to bring a locally-based brand like Pizza Hut to American
Airlines Center that we know that will provide our fans with a
quality product. For almost 60 years, Pizza Hut has been one of the
most recognizable and successful restaurant franchises around the
world and we look forward to working with them for many seasons to
come."
"Pizza Hut is one of the most beloved brands in the world and to
have them with us as our official pizza partner is very exciting
and something we cannot wait to share with our fans," Dallas
Mavericks owner Mark Cuban said. "We
pride ourselves on not just finding any partner, but the right
partner. Pizza Hut, being based here in the DFW metroplex, is
absolutely the right partner for us and our loyal fan base."
The American Airlines Center is a world-class facility which
hosts approximately 200 events each year, including hockey and
basketball games, making it a premier property to connect with fans
and showcase the Pizza Hut brand. Beginning with the 2015-16
season, Pizza Hut will have promotions surrounding Dallas Stars and
Dallas Mavericks games, including unique offers tied to team
performance, opportunities to interact with players and exciting
in-game entertainment.
"Being actively involved in our local community is very
important to all of us at Pizza Hut and this partnership with the
Dallas Stars, Dallas Mavericks and the American Airlines Center
will provide us the opportunity to do that in a meaningful way,"
Pizza Hut CEO David Gibbs said. "Not
only will we be present during many exciting moments happening
inside the arena, but we fully intend to leverage this partnership
to give back locally."
Each team will also partake in co-branded opportunities with
Pizza Hut, ranging from sampling opportunities, to player
appearances, to special in-game experiences - all while creating
exclusive and flavorful moments for fans. Both Stars and Mavericks
alumni and executives will provide philanthropic support for the
Pizza Hut BOOK IT! Program, the longest-running corporate-sponsored
children's literacy program in the United
States, which has been inspiring a love of reading among
young people for more than 30 years.
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM),
delivers more pizza, pasta and wings than any other restaurant in
the world. The company began 57 years ago in Wichita, Kansas, when two brothers borrowed
$600 from their mom to start a
pizzeria.
What started out small has become the biggest pizza company in
the world and today operates more than 15,600 restaurants in more
than 90 countries serving innovative pizzas, traditional favorites
like the signature Pan Pizza, and much more. Pizza Hut also is the
proprietor of the BOOK IT! Program, which is a long-standing
children's literacy program used in more than 630,000 classrooms
nationwide.
CONTACT: Doug Terfehr,
972-338-6992, doug.terfehr@yum.com
Logo - http://photos.prnewswire.com/prnh/20151001/273079LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/dallas-stars-dallas-mavericks-and-the-american-airlines-center-announce-multi-year-partnership-with-pizza-hut-300152772.html
SOURCE Pizza Hut