Taco Bell® First QSR to Offer Vegetarian Certified Menu
October 01 2015 - 5:01AM
Business Wire
Expands on Food for All promise with menu
certified by the American Vegetarian Association and millions of
customizable veggie combinations
Taco Bell® is now the first QSR to offer menu items certified by
the American Vegetarian Association (AVA), the industry’s
recognized standard in vegetarian labeling. With more than 6,000
restaurants across the U.S. and a new vegetarian menu category
launching today on its mobile ordering app and ta.co – the brand’s
new web site – Taco Bell is leading the way when it comes providing
easy, accessible vegetarian menu items that don’t compromise on
variety or taste.
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Taco Bell® First QSR to Offer Vegetarian
Certified Menu (Photo: Business Wire)
The latest in Taco Bell’s Food for All journey – focused on
providing customers with choice, transparency and simplicity – the
new AVA-certified menu takes its commitment to choice a step
further, meeting the evolving needs of vegetarians and
flexitarians. With roughly a quarter of consumers eating more
vegetarian now than in 2013, Taco Bell recognized the opportunity
to make access to vegetarian options easier than before.
“At Taco Bell, vegetarians are not an afterthought. We sell more
than 350 million vegetarian menu items each year, but until now
haven’t been vocal about it,” said Brian Niccol, CEO, Taco Bell
Corp. “The recent launch of ta.co which makes customization easy
made this the perfect time to move our vegetarian menu from the
background to the forefront to further illustrate our commitment to
delivering food that fits our customers’ evolving lifestyles.”
Taco Bell’s Vegetarian menu offers 13 AVA-certified menu items –
like the 7-Layer Burrito and Cantina Power Veggie Bowl. Customers
can also hack the menu with any of the 35 AVA-certified vegetarian
ingredients (26 of which are also vegan) and substitute beans for
meat to create one of millions of different possible
veggie-friendly combinations. Just launched this week, the new
ta.co allows customers to personalize each order, so ordering
meat-free has never been easier or more fun.
“We get it – being a vegetarian can be tough when you go out to
eat,” said Niccol. “ We’re proud to treat meat lovers and
vegetarians equally – equally delicious, equally craveable and
equally affordable.”
Taco Bell continues to evolve the QSR experience with a fresh
perspective on menu innovation – food that’s customizable and fits
people’s lifestyles, without compromise on taste. In May, Taco Bell
announced a commitment to simplifying its food with the removal of
all artificial flavors and colors, as well as added trans fat, high
fructose corn syrup and unsustainable palm oil by the end of 2015.
Taco Bell also answered customer demand for transparency by
updating its website with user-friendly ingredient statements and a
new nutrition calculator.
Check out Taco Bell’s social channels to stay up to date on the
latest Taco Bell news: Facebook.com/tacobell (Facebook),
YouTube.com/tacobell (YouTube), @TacoBell (Twitter), tacobell
(Instagram) and @tacobell (Periscope).
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM),
is the nation's leading Mexican-inspired quick service restaurant.
Taco Bell serves made to order and customizable tacos, burritos,
and specialties such as the exclusive Doritos® Locos Tacos,
gourmet- inspired Cantina Power® Menu and lower calorie
Fresco Menu. Taco Bell Breakfast offers portable, classic items
such as the A.M. Crunchwrap®, Waffle Taco and signature burritos.
The company encourages customers to “Live Más,” both through its
food and in ways such as its Feed The Beat® music program
and its nonprofit organization, the Taco Bell® Foundation for
Teens™. Taco Bell and its more than 350 franchise organizations
have more than 6,000 restaurants across the United States that
proudly serve more than 42 million customers every week.
Like: Facebook.com/tacobellFollow: @TacoBell (Twitter) and
tacobell (Instagram)Subscribe: YouTube.com/tacobell
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version on businesswire.com: http://www.businesswire.com/news/home/20151001005577/en/
Taco Bell Corp.Alec Boyle949-863-8423Alec.Boyle@yum.comorDJE
HoldingsAllie Marsh310-566-2295Allie.Marsh@zenogroup.com
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