By Maria Armental 

Yum Brands Inc.'s operations in China improved but continued to drag on overall results in the latest quarter, contributing to weaker-than-expected sales and profits that pushed its stock down.

The owner of the KFC, Pizza Hut, and Taco Bell chains on Tuesday said net profit in the quarter through June 13 fell 30% to $235 million, driven partly by one-time charges.

China accounts for about half of Yum's sales and is at the center of the company's expansion plans, but sales have been battered in the past several years by reports questioning the quality of its food.

Yum said sales in China fell 4% in the second quarter, with sales at stores open for at least a year declining 10% and offsetting growth in the number of restaurants. Yum had already warned results would be worse than the year-ago period. However, the decline marked an improvement from the first quarter, when sales at established stores fell 12%, and the fourth quarter decline, when they dropped 16%.

In June, the Louisville, Ky., company said it was suing rival companies in China for spreading false information, including photos of chickens with six wings and eight legs. This followed reports last summer that a KFC supplier had intentionally sold expired meat and, in late 2012, that another KFC supplier used growth hormones and antibiotics to make chickens grow faster.

To improve sales in China, Yum revamped its marketing and menus, including adding premium coffee and healthier alternatives like herbal tea and seafood at KFC restaurants. And the company opened Atto Primo, a high-end Italian restaurant, in Shanghai's Bund, the city's historic waterfront.

Yum spokesman Jonathan Blum said the restaurant is a "one-off incubator for potential new products" for Pizza Hut. "We are very bullish on our long-term prospects" in China, Mr. Blum said.

Analysts and investors have speculated that Yum might split off its China operations. The company hasn't ruled that out, but has emphasized its continued expansion there, saying on Tuesday that it remains on track to open at least 700 restaurants there this year, just shy of the 737 units opened last year and accounting for about a third of the company's planned 2,100 restaurants abroad.

Overall, Yum reported profit of $235 million, or 53 cents a share, compared with $334 million, or 73 cents a share, a year earlier. Excluding special items, earnings fell to 69 cents a share from 73 cents a year earlier.

Revenue, which includes franchise and license fees, fell 3% to $3.11 billion. Exchange-rate changes lowered operating profit by $22 million, Yum said.

Analysts surveyed by Thomson Reuters projected 63 cents a share on $3.19 billion in revenue.

Worldwide sales rose 3%, while restaurant margin remained at 15.5%.

By brand, sales rose 9% at Taco Bell, 6% at KFC and 1% at Pizza Hut.

Shares, which have outperformed the S&P 500 by nearly 24 percentage points this year, fell 1.2% to $90.80 in late trading.

Corrections & Amplifications

Foreign-currency translation lowered Yum's second-quarter operating profit by $22 million. An earlier version of this article incorrectly said it had lowered revenue.

Write to Maria Armental at maria.armental@wsj.com

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