This Press Release Has Potential
June 04 2015 - 3:01AM
Business Wire
Taco Bell Foundation helps the next generation
recognize their full potential with launch of its first-ever teen
marketing campaign and announces June 10th annual Graduate for Más
Time Square Yearbook with Get Schooled
High school graduation is the ignition point for the rest of
teens’ lives. To drive awareness, inspiration and support in
reaching this critical milestone, the Taco Bell Foundation has
launched #RecognizePotential, its first and largest-ever marketing
campaign aimed at inspiring more teens to ignite their full
potential – beginning with earning a high school diploma.
“When teens don’t graduate, potential is lost,” said Brian
Niccol, chief executive officer, Taco Bell Corp. “As a brand, we
don’t come into neighborhoods and build restaurants; we build and
empower communities to have an impact where people live, work and
play. The #RecognizePotential campaign and helping the next
generation of leaders tap into their potential and earn their
diploma is a huge part of that. It’s our mission to invest in
teens, our team members, our customers and in our communities.”
#RecognizePotential
#RecognizePotential calls on teens to share and celebrate their
potential online via the campaign hashtag, in their communities and
in Taco Bell restaurants nationwide.
Taco Bell partnered with Deutsch L.A. to develop
#RecognizePotential and the impactful visuals that are being
featured on Taco Bell’s social channels and in Taco Bell
restaurants nationwide to raise awareness for Taco Bell’s
commitment to teens. The campaign includes a national fundraiser in
all 6,000 Taco Bell locations through June 8th, driving awareness
of unrecognized potential across its 42 million weekly
customers.
National Graduation Day
In celebration of graduating high school seniors that have
recognized their potential, Taco Bell is announcing June 6th as
National Graduation Day. To celebrate the day, graduates can
receive a free Doritos Locos Taco by bringing in the National
Graduation Day Ad and their high school ID to their local Taco Bell
restaurant. Taco Bell will share the ad on Facebook and Twitter the
week of June 1st, including instructions on how to redeem the
offer.
From #RecognizePotential to #GraduateforMas
To culminate Taco Bell’s celebration of teens and graduation
season, Taco Bell Foundation joined forces again with its partner,
Get Schooled, and invited teens to share their compelling
testimonies, which will be featured in the annual Graduate for Más
Times Square Yearbook. More than 600 teens will be spotlighted in
the largest virtual yearbook on billboards in the middle of Times
Square, New York City on June 10.
Of those teens, 60 students will be invited to take over Times
Square alongside surprise celebrity guests, Taco Bell Foundation,
and Get Schooled in the ultimate graduation celebration. Teens will
participate in a VIP conversation with Taco Bell CEO Brian Niccol
as an opportunity to have their voices heard, before celebrating
their achievements and seeing their photos appear live on the jumbo
screens in Times Square. A total of 250 teens who participate in
the virtual yearbook will each receive $1,000 in educational
scholarships from Taco Bell Foundation.
Taco Bell Foundation and Get Schooled have a shared passion for
igniting the next generation of leaders and helping teens stay on
track to achieve their goals. Together, Taco Bell Foundation and
Get Schooled launched the Graduate for Más campaign in 2013 to
inspire teens to make a personal commitment to graduate high school
and receive access to digital tools, support and an online
community to help them stay on track. Today, more than 350,000
teens have made the promise to graduate.
For more information on #RecognizePotential and the Taco Bell
Foundation, visit Recognize-Potential.org.
About Taco Bell Foundation
Taco Bell Foundation is a nonprofit 501(c) (3) public benefit
corporation committed to inspiring and enabling America’s teens to
achieve más through its programs, partnerships, and direct
financial assistance. Every year, the Foundation serves more than 1
million teens in more than 180 communities across the country and
awards more than 300 grants and scholarships focused on education
and career preparedness. Since 1992, the Foundation has awarded
more than $75 million in support of more than 1,000 teen-serving
organizations in the U.S. through customer, franchisee, employee
and vendor-partner donations. For more information visit
tacobellfoundation.org.
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Taco Bell Corp.Alec Boyle, 949-863-8423Alec.Boyle@yum.comorDJE
HoldingsMary Ann Schoppman,
212-299-3975MaryAnn.Schoppman@zenogroup.com
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