Taco Bell® Announces Next Steps in Its Food for All Journey
May 26 2015 - 5:01AM
Business Wire
Highlights Commitments to Simple Ingredients,
Affordable and Craveable Food
Taco Bell® today shared details of its most comprehensive
commitment to offering food for all by providing more choices with
simpler ingredients and fewer additives. This promise of quality
food at a great value is at the center of the brand’s identity.
Today’s customers want simplicity, transparency and choice in the
foods they eat, and Taco Bell is meeting these needs while
continuing to serve food that’s always craveable, fun, affordable
and convenient.
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Taco Bell® Announces Next Steps In Its
Food For All Journey (Photo: Business Wire)
“People haven’t slowed down, and more than ever want quality and
convenience,” said Brian Niccol, CEO, Taco Bell Corp. “They are
seeking more information and a variety of options they can
customize to meet their lifestyle, without giving up the flavors
they love or the innovative food they expect at Taco Bell. They’re
also telling us less is más when it comes to ingredients, so we’re
simplifying with natural alternatives and staying true to who we
are and what makes us unique.”
Ingredient
Simplification
By the end of 2015, Taco Bell plans to remove all artificial
flavors and colors, replacing them with natural alternatives in
their food. They will also remove other additives like added trans
fat, and will replace unsustainable palm oil with sustainable,
RSPO-certified palm. And by the end of 2017, Taco Bell will look to
remove additional artificial preservatives and additives where
possible.
These simplifications impact more than 95 percent of Taco Bell
core food items across its menu, not including beverages and
co-branded items. These changes will not compromise the taste and
flavors enjoyed at Taco Bell.
This commitment marks the latest step in Taco Bell’s food
journey, which has included a 15 percent sodium reduction across
the menu, the removal of all kid’s meals from the menu in U.S.
stores, and the introduction of the Cantina Power Menu™ for fans
looking for protein and nutrient-rich produce menu items. Over the
years, Taco Bell has also removed additives such as BHA/BHT, HVPs,
MSG and Azodicarbonamide from its food.
“We’re part of an exciting time – a food revolution,” said Liz
Matthews, Chief Food Innovation Officer, Taco Bell Corp. “Today’s
customers are more curious and interested about food than ever.
They want to understand what they’re eating and expect to know more
about it. Their exploration in food is a journey, and one that we
have also been on for the past 10 years. We are excited to bring
new tools and the right information that is relevant to our fans
today. We’re making it easy for them to understand what’s in our
food and providing options for all of today’s lifestyles and price
points. We’re not stopping here, and we are thrilled to bring our
fans along.”
Transparency
As one of the first quick service restaurants to post ingredient
statements and full nutrition information online, transparency has
been, and always will be, an important part of Taco Bell’s food
journey. Its latest tools for customers to make informed decisions
include refreshing Taco Bell’s website with more user-friendly
ingredient statements, as well as a new nutrition calculator.
Customers can access this information at any time – whether it’s on
the brand’s website or via mobile device.
Choices for All
Lifestyles
Taco Bell understands that consumers’ dietary and lifestyle
needs are unique and highly personalized, and Taco Bell is
committed to offering an evolving menu with more relevant options
to meet changing lifestyles.
At Taco Bell, it’s about blending cultural relevance in a unique
way. So whether customers are interested in going meatless, looking
for menu items that are made without gluten, are high in protein –
or even if they just want their favorite indulgent item – Taco Bell
has food for all.
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM),
is the nation's leading Mexican-inspired quick service restaurant.
Taco Bell serves made to order and customizable tacos, burritos,
and specialties such as the exclusive Doritos® Locos Tacos,
high-protein Cantina Power® Menu and lower in calories options like
the Fresco Menu. Taco Bell Breakfast offers portable, classic items
such as the A.M. Crunchwrap®, Biscuit Taco and signature burritos.
The company encourages customers to “Live Más,” both through its
food and in ways such as its Feed The Beat® music program and its
nonprofit organization, the Taco Bell Foundation. Taco Bell and its
more than 350 franchise organizations have more than 6,000
restaurants across the United States that proudly serve more than
42 million customers every week.
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version on businesswire.com: http://www.businesswire.com/news/home/20150526005247/en/
Taco Bell Corp.Alec Boyle, 949-863-8423Alec.Boyle@yum.comorDJE
HoldingsAllie Marsh, 310-566-2295Allie.Marsh@zenogroup.com
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