By Michael Calia
Yum Brands Inc. (YUM) on Friday said it has combined its
existing divisions into three global divisions--each focusing on
its KFC, Pizza Hut and Taco Bell brands--in its financial
reports.
Beginning with the current period, which ended March 22, Yum
will report separate results for the KFC division, the Pizza Hut
division and the Taco Bell division, the company said in a filing
with the Securities and Exchange Commission.
Yum's consolidated results will remain unchanged.
The company said it will continue to keep its China and India
divisions as separate reportable segments because of their
"strategic importance and growth potential."
Yum earlier this week launched a new marketing campaign and menu
in China as it looks to reinvigorate its KFC business there after
consumer concerns over the quality of its products. Sales at KFC's
China locations fell last year after food safety regulators
reported that antibiotics were overused by some of the company's
chicken suppliers.
Last month, the company said it had made progress in its Chinese
efforts.
The company this week also rolled out a breakfast
menu--spearheaded by a waffle taco--at Taco Bell locations across
the U.S.
Shares of Yum rose 1.2% to $74.08 in recent trading. The stock
is down 2% so far this year.
Write to Michael Calia at michael.calia@wsj.com
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