PARSIPPANY, N.J., Sept. 14, 2016 /PRNewswire/ -- Fueling the
democratization of travel for everyone everywhere, hospitality
giant Wyndham Hotel Group has revealed much-anticipated details
supporting its industry-defining transformation, including
innovative brand initiatives and an ongoing, unrelenting focus on
better quality, marketing and technology.
"With our expansive portfolio, Wyndham Hotel Group has an
unprecedented opportunity to champion the everyday traveler and
change the economy and midscale hotel landscapes," said
Geoff Ballotti, Wyndham Hotel Group
president and CEO. "We are laser-focused on delivering the best the
industry has to offer—from high-quality hotels and best-in-class
technology to inventive sales and marketing efforts and a
revolutionary loyalty program—and we're seeing the pay-off. We're
driving innovation and transformation every step of the way so our
guests and franchisees get the greatest possible value and
experiences."
Distinct Brands, Distinct Experiences
At its Global
Conference at the Mandalay Bay Resort and Casino in Las Vegas this week, Wyndham Hotel Group
unveiled to nearly 6,000 franchisees refreshed marketing campaigns
and websites for its iconic brands along with a bounty of new
guest-facing initiatives reinforcing and amplifying the unique
positioning of each brand. This transformation will keep the
company's brands relevant for the everyday traveler and elevate
guests' hotel experiences wherever they go and however they choose
to stay.
Ranging from a pilot "text request" program for the brilliantly
efficient Microtel Inn & Suites by Wyndham—the first-ever at an
economy brand—to a new "Grab and Go" breakfast at the
always-adventure-ready Travelodge and Ramada's bento box-inspired
food and beverage offering—each initiative holds a clear and
distinct tie back to its brand's promise. Nearly 30 programs are
currently in market or under development. Read about them here.
The World's Top Loyalty Program
The company's loyalty
program, Wyndham Rewards, is propelling greater loyalty and repeat
business through franchisees' hotel doors with its attainable value
proposition and newly added Members Levels, which offers the
industry's first-ever, experience-enhanced redemption rewards with
go freesm PLUS and go
fastsm PLUS. Since launch, nearly
seven million new members have joined the program, and more than
one million award nights have been redeemed.
Josh Lesnick, Wyndham Hotel Group
EVP and CMO, said, "Hotel loyalty programs had become overly
complicated and confusing, and we single-handedly reinvented the
space by completely transforming Wyndham Rewards. Now, our simple
and generous structure, complemented by industry-leading redemption
experiences, has catapulted Wyndham Rewards to the number one spot
among U.S. News and World Report's Best Hotel Rewards
Programs. We have the same incredible opportunity with our iconic
hotel brands: this is about saying no to cookie cutter and yes to
reforming economy and midscale. While we're enriching the guest
experience to meet the needs of today's traveler, we're also
creating important lines of distinction in an increasingly crowded
and competitive industry."
Bolstering Quality and Driving Growth
Wyndham Hotel
Group is steadfastly strengthening the overall quality of its
growing footprint, unwavering in its approach to removing hotels
that no longer meet quality standards—a number which has increased
three fold in just a few years. As unfit properties leave its
system, Wyndham Hotel Group is attracting higher-rated hotels
through conversions, closing the quality gap and elevating the
caliber of hotels within its portfolio.
New construction, driven by Wyndham Hotel Group's seven
LEED-certifiable, modern economy and midscale prototype designs,
plays a critical role in hotel quality, accounting for 66 percent
of the company's current development pipeline.
"We open two hotels every day of the year—growing faster than
any hotel company on the planet—so an integral part of delivering
greater guest experiences is educating and enabling our owners to
more easily and expediently manage their hotels' reputations online
through our proprietary WynReview," added Ballotti. "We're now
seeing year-over-year upticks across each and every brand's
WynReview and Net Promoter Scores. We've seen tremendous strides in
how our owners are embracing quality, as well as the impact such an
investment can have on their bottom lines and on guest
satisfaction."
Delivering Advantages through Best-In-Class
Technology
The world's largest hotel company is also
overhauling its back-end technology ensuring its hotel owners are
offering the right price at the right time. Wyndham Hotel Group is
the first of its scale to roll out a cloud-based PMS helping
economy and midscale hoteliers more effectively and efficiently
manage daily pricing and inventory. Additionally, all of the
company's nearly 8,000 hotels are migrating to Sabre's SynXis CRS,
connecting owners to more than 400 distribution partners and giving
them access to a broad array of currency and language
capabilities.
Today, more than 2,000 hotels have transitioned to the Sabre
SynXis PMS with Infor EzLITE functionality – a number expected to
rise to 3,000 by year's end as more than 350 hotels migrate each
month – and four brands have migrated to the Sabre SynXis CRS to
date. Both migrations are expected to be fully complete by early
and late next year, respectively.
"When it comes to global connectivity and distribution,
technology is evolving by the day," said Ballotti. "In forging
partnerships with Sabre, Infor, Elavon, and other technology
leaders, we are providing our owners with access to best-in-class,
cutting-edge, cloud-based software and revenue management services
that are providing unprecedented stability and support along with
increased central contribution and market share growth."
Wyndham Hotel Group's Global Conference is one of the world's
largest gatherings of hoteliers, bringing together nearly 6,000
franchisees representing the company's nearly 8,000 hotels in 73
countries.
About Wyndham Hotel Group
Wyndham Hotel Group is the
world's largest hotel company based on number of hotels and is one
of three hospitality business units of Wyndham Worldwide (NYSE:
WYN). As both a leading hotel brand franchisor and hotel management
services provider, the company's global portfolio consists of
nearly 8,000 hotels and approximately 683,300 rooms in 73 countries
under the following brands: Dolce Hotels and Resorts®,
Wyndham Grand®, Wyndham Hotels and Resorts®,
Wyndham Garden® Hotels, TRYP by Wyndham®,
Wingate by Wyndham®, Hawthorn Suites by
Wyndham®, Microtel Inn & Suites by
Wyndham®, Ramada®, Baymont Inn &
Suites®, Days Inn®, Super 8®,
Howard Johnson®, Travelodge® and Knights
Inn®. Recently ranked U.S. News and World Report's Best
Hotel Rewards Program for 2016-2016, Wyndham Rewards, the company's
guest loyalty program, offers more than 46 million members the
opportunity to earn and redeem points at thousands of hotels across
the world. For more information, visit
www.wyndhamworldwide.com.
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SOURCE Wyndham Hotel Group