Hotel powerhouse caps historic achievement with ceremonial
climb of Mount Tai
SHANGHAI, Sept. 25, 2015 /CNW/ -- Showcasing continued
demand for its growing portfolio of iconic brands, Wyndham Hotel
Group today marked a monumental new milestone, becoming the first
global hospitality company to reach the 1,000 hotel mark in
Greater China.
A key region of focus for more than a decade, this landmark
achievement comes after years of accelerated growth and the
strategic roll-out of six of the company's 15 brands throughout
more than 260 cities and 30 provinces.
"As the largest hotel company in the world and the leading
international player in Greater
China, today serves as an incredible testament to the
strength of the Wyndham Hotel Group portfolio and highlights the
increasing significance that China
continues to play, not just for our organization but the industry
as a whole," said Geoff Ballotti,
Wyndham Hotel Group president and CEO. "China continues to be on the rise and with a
booming middle class that is traveling more and more, we believe
there's no better company as uniquely positioned as we are today to
meet their evolving needs."
Complementing years of strong, steadfast interest in its economy
and midscale brands, Wyndham Hotel Group is now seeing increasing
demand for the upper end of its portfolio. This week alone, the
company announced the opening of two new hotels under its Wyndham
Hotels and Resorts® brand flag. They include the
227-room Wyndham Urumqi North, which is situated along China's strategic Belt and Road initiative and
is the first internationally branded hotel in Wujiaqu
City; as well as the 389-room Wyndham Qingdao, which is
located in Qingdao's Chengyang
economic zone and is the second Wyndham hotel to open in the
city.
Later this year, the company expects to introduce its TRYP by
Wyndham®, Wyndham Garden® and Microtel Inn
& Suites by Wyndham® brands to the region.
Mount Tai: Marking a Milestone
To cap the
historic accomplishment of reaching 1,000 hotels in Greater China, Wyndham brought together more
than 1,500 partners, guests, and associates yesterday for an
ambitious run and climb at Mount Tai in East China's Shandong
Province—an effort symbolic of the company's soaring development
and desire to continue reaching for new heights in the growing
region. Leading the way were members of Wyndham Hotel Group's
senior leadership team, who celebrated with Chinese actor and
singer, Han Geng.
The most famous of the five sacred mountains in China, Mount Tai is a part of the UNESCO World
Heritage List and is known for its exceptional historical,
cultural, aesthetic and scientific value. The evening hike,
which took more than 4,000 steps, ensured Wyndham and its team
reached the summit of Mount Tai in the early hours, just in time to
welcome the first gleam of dawn.
"Because this is such an incredible milestone for our
organization, we wanted to mark it with an event that truly
epitomized our continued determination and ongoing commitment to
this remarkable region," said Leo
Liu, president and managing director for Wyndham Hotel Group
in Greater China. "As we stood on
the top of the summit at sunrise, all of us had a moment to reflect
upon not only that which we've achieved, but more importantly the
incredible opportunities that still lay before us."
Wyndham Hotel Group first entered the Greater China region in 1998 with the
introduction of its Howard Johnson hotel brand, and it supercharged
its focus in 2004 with the introduction of Days Inn and Super 8. In
just over 10 years, the company has gone from a handful of
properties in the region to 1,000 hotels and counting.
All of Wyndham Hotel Group's hotels in China participate in Wyndham
Rewards®, a simple-to-use, revolutionary loyalty program
offering a generous points earning structure along with a flat,
free night redemption rate – the first of its kind for a major
rewards program. For more information or to enroll, visit
www.wyndhamrewards.com.cn.
About Wyndham Hotel Group
Wyndham Hotel Group is the world's largest hotel company based on
number of hotels and is one of three hospitality business units of
Wyndham Worldwide (NYSE: WYN). As both a leading hotel brand
franchisor and hotel management services provider, the company's
global portfolio consists of approximately 7,700 properties
and over 668,500 rooms in 71 countries under the following brands:
Dolce Hotels and Resorts® (acquired February
2015), Wyndham Grand® Hotels and Resorts, Wyndham Hotels and
Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®, Wingate by
Wyndham®, Hawthorn Suites by Wyndham®, Microtel Inn & Suites by
Wyndham®, Ramada®, Baymont Inn & Suites®, Days Inn®, Super 8®,
Howard Johnson®, Travelodge® and Knights Inn®. Wyndham Rewards, the
company's guest loyalty program, offers more than 40 million
members the opportunity to earn and redeem points at thousands of
hotels across the world. For more information,
visit www.wyndhamworldwide.com.
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SOURCE Wyndham Hotel Group