Walmart Statement on 2015 Black Friday
November 27 2015 - 02:38AM
Business Wire
Statement attributable to Steve Bratspies, chief merchandising
officer, Walmart U.S.
“Thanksgiving was an exciting day. It all started at midnight
when we kicked off our Black Friday deals online. All day Thursday,
Walmart stores bustled with shoppers coming to pick up last minute
Thanksgiving meal fixings – pies, canned vegetables and sweet
potatoes were among the top items.
“Then, at 6:00 p.m., we turned on the Black Friday magic in
stores. Customers were excited about the return of ‘one big Black
Friday event.’ It was simple and easy to shop, and customers took
advantage of offers across channels.
“We’ve said this Black Friday would be the most integrated
between Walmart stores and Walmart.com – and we delivered. Tens of
millions of customers visited our digital and physical aisles to
pick up video games and systems, televisions, movies and toys, many
of the top items sold both on Walmart.com and in stores. And, they
prepped beforehand - more than 25 million customers accessed store
maps and the circular through our online and mobile tools for Black
Friday.
“We’ve planned this event for more than a year. Our stores were
organized, well-prepared and safe, and I couldn’t be prouder of how
our associates served our customers. Our registers were lit up and
queue lines went smoothly. To say thank you, we are giving hourly
associates who worked in stores on Thanksgiving an additional 15
percent discount on a shopping trip this holiday season.
“And it’s not over. We’re ready to help our customers get their
trees and lights ready for Christmas. Our Cyber Monday events kick
off on Sunday night, with the deals available beginning at 8 p.m.
ET. The excitement will keep going after that, as well. Our
customers can trust us for low prices and rollbacks on gifts and
their everyday essentials not just on one day, but for the entire
season.”
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world
save money and live better – anytime and anywhere – in retail
stores, online, and through their mobile devices. Each week, we
serve nearly 260 million customers who visit our 11,504 stores
under 65 banners in 28 countries and e-commerce websites in 11
countries. With fiscal year 2015 revenue of $486 billion, Walmart
employs more than 2 million associates worldwide. Walmart continues
to be a leader in sustainability, corporate philanthropy and
employment opportunity. Additional information about Walmart can be
found by visiting http://corporate.walmart.com on Facebook at
http://facebook.com/walmart and on Twitter at
http://twitter.com/walmart. Online merchandise sales are available
at http://www.walmart.com and http://www.samsclub.com.
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