By Rebecca Ballhaus 

A former staffer to Jeb Bush established a group earlier this year that can raise money without disclosing its donors, a revelation that has drawn criticism from campaign-finance watchdogs who say the group will allow the likely 2016 candidate to benefit from contributions his campaign might prefer not to disclose.

The nonprofit corporation called Right to Rise Policy Solutions, sharing the same "Right to Rise" name as two other political-action committees raising money for Mr. Bush's potential campaign is the latest addition to a group of politically linked organizations not required to disclose their donors. Other potential 2016 candidates, including Louisiana Gov. Bobby Jindal and Ohio Gov. John Kasich, are also linked to nonprofits that aren't required to disclose the source of their donations.

The establishment of the nonprofit allows the pro-Bush effort to cover all its bases, said Kenneth Gross, the former head of the Federal Election Commission's enforcement division. "No campaign wants to leave anything on the table," he said. "There are certain donors that don't want to be disclosed, and there are certain donors that the campaign would prefer not to disclose."

Mr. Gross added that other candidates will likely move to add similar nonprofit organizations to their arsenal. "I certainly see it as another source of funding that other campaigns are likely to follow suit on because they can accept any kind of money," he said.

The nonprofit will be permitted to raise money from individuals, corporations and even foreign sources, though some restrictions could apply to how that money would be spent.

News of the nonprofit's ties to Mr. Bush, former governor of Florida, was first reported by the Washington Post.

The group was established in Arkansas in February by Bill Simon, a former top Wal-Mart executive who served under Mr. Bush as secretary of the Florida Department of Management Services. Mr. Simon, who gave to Republican nominee Mitt Romney's campaign in 2012 and has been a friend of Mr. Bush for many years, has been involved in policy discussions with Mr. Bush in recent months.

In a statement, Mr. Simon said he established the group to "highlight conservative policies that will restore economic and social mobility in America," and said it will be involved in creating policies "consistent with Governor Bush's optimistic, conservative message and vision." He stressed that the non-profit will be dedicated to policy, not fundraising.

Kristy Campbell, a spokeswoman for Mr. Bush, said in a statement Wednesday that Mr. Bush is "aware" that Mr. Simon "established a C4 policy organization to highlight conservative, reform-minded policies, consistent with igniting economic and social mobility."

As a 501(c)(4), the organization won't be required to report to the Internal Revenue Service until 2016, and even then won't be required to make public a list of its donors. If Mr. Bush launches a presidential campaign, the nonprofit will be barred from coordinating with it but no such restrictions will apply to the nonprofit's relationship with the super PAC already raising millions for the former governor.

The nonprofit isn't planning to "publicly advocate or advertise," Mr. Simon said. It will launch a website soon that will make public the work it is doing.

A person familiar with the group said it isn't "formally associated" with Mr. Bush. But the Bush team in recent months has been aggressive in shutting down advocacy efforts not directly linked to the former governor. Last month, a lawyer for Mr. Bush ordered a Florida supporter to stop running ads promoting the potential contender to avoid violating any campaign-finance laws.

This is not the first time Mr. Bush who has sought to tout his transparency, releasing a trove of emails from his tenure as governor late last year has drawn criticism for playing in a gray area of campaign-finance laws. The creation of a super PAC backing him earlier this year was notable because it came simultaneously with the launch of Mr. Bush's leadership PAC and bore an identical name and logo. Super PACs can raise and spend money without caps, but are prohibited from coordinating with a candidate's campaign. But since Mr. Bush is neither a candidate nor an office-holder, those restrictions don't necessarily apply.

Groups seeking to reduce the influence of money in politics criticized the nonprofit's ties to Mr. Bush on Wednesday. "It's exceedingly difficult to explain how the super PAC and the policy organization are independent from Jeb Bush," said Fred Wertheimer, president of Democracy 21. "It's just one more example of making a mockery of the laws and counting on the fact that no one is expected to enforce them."

On Tuesday, two campaign-finance watchdogs including Democracy 21 filed complaints with the Federal Election Commission charging four candidates, including Mr. Bush, with violating campaign-finance laws by raising money and staffing up for a potential campaign, but failing to officially register with the FEC.

The 2014 election saw a rise in the number of groups that spent money on behalf of candidates but weren't required to disclose their donors. Americans for Prosperity, the conservative group backed by the billionaire Koch brothers, spent around $85 million and drew high levels of criticism including from Senate Minority Leader Harry Reid (D., Nev.). Patriot Majority, a pro-Democratic group, was also free from disclosure requirements and spent at least $10 million on the campaign.

Write to Rebecca Ballhaus at Rebecca.Ballhaus@wsj.com

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