By Laurie Burkitt 

BEIJING-- Wal-Mart Stores Inc. is cutting nearly 30 directors and midlevel managers in China, where the retailer is pushing to contain costs and improve slumping sales.

The cuts include two senior-level directors while the rest come from midlevel management, said Ray Bracy, spokesman for Wal-Mart's China division. Mr. Bracy said cuts were part of an overall restructuring effort in China, but declined to give further details.

The Bentonville, Ark., retailer has been grappling with slower sales in China, where it faces tough local competition and consumers who are pulling back on goods purchases from soda to toiletries amid overall economic slowdown and an austerity push.

In its third quarter, Wal-Mart reported an 0.8% drop in China sales. Executives attributed the fall to deflation and government austerity measures. Wal-Mart doesn't break out hard sales figures by country.

Executives have said the Chinese government's push to clean up excessive consumption at its state-owned enterprises has hit overall consumer confidence, causing shoppers to pull back on gift card and moon cake purchases that previously lifted retail sales.

China's retail sales grew 12% in the first 10 months of the year, down from 13% in the same period of 2013, according to China's National Bureau of Statistics.

Wal-Mart, which has about 400 stores in China, announced last year it would cut stores that were underperforming and restructure its business for further expansion.

Mr. Bracy said the company is sticking by a plan to have around 480 Wal-Mart stores in China by the end of 2016.

Write to Laurie Burkitt at laurie.burkitt@wsj.com

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