Supermarket chain Supervalu Inc. is investigating a potential data breach that might have affected more than 1,000 stores, according to people familiar with the situation, the latest attack against a big merchant in recent months.

The breach appears to have taken place in late June or early July and may have resulted from hackers installing malicious software onto the company's point-of-sale network, these people said. That is the system that includes the cash register and terminals that handle credit card and debit card transactions.

A spokesman for Supervalu didn't have any immediate comment.

The investigation is in the early stages, the people said. It isn't clear if hackers stole customer data on credit and debit cards, or how many people might have been affected.

Minneapolis-based Supervalu, which has 3,320 stores in all, hasn't notified customers about the potential incident, said the people familiar with the matter. Merchants often don't alert customers about breaches until they know the scope of the attack.

An attack on the company's point-of-sale system would be similar to other recent high-profile data breaches, most notably the massive hack that occurred at Target Corp. during the winter holiday-shopping season. In the incident, thieves stole 40 million payment-card numbers and the personal information of 70 million shoppers.

Since then, hackers also have taken aim at a slew of merchants, including luxury retailer Neiman Marcus group, restaurant chain P.F. Chang's China Bistro Inc., and Goodwill Industries International Inc. thrift stores.

Any new data breach is likely to stoke the growing concerns about security among merchants, consumers and card-issuing banks. Although shoppers usually aren't liable for purchases they didn't make, the incidents create headaches among consumers who need to file paperwork attesting that they didn't make the purchases.

Customers also often receive new account numbers and new cards if theirs have been hacked.

The spate of data breaches recently has raised questions about whether companies should always notify their customers, vendors and authorities immediately after breaches. Some executives believe such incidents should be kept quiet if valuable information is stolen, even if it might be compromised.

A recent survey conducted by cardratings.com, a consumer website, found that Americans underestimate the likelihood that they have been the victim of a breach and also don't take the right steps to secure their funds after a known attack.

Breaches also are costly for banks, which usually bear the cost of fraud on cards they have issued. U.S. credit-card fraud losses totaled roughly $18 billion last year, according to Javelin Strategy & Research, a consulting firm that is a unit of Greenwich Associates.

Breaches are especially damaging to merchants, which must deal with consumers who might be worried about shopping in their stores. Target's sales have been hurt by lingering concerns about the data breach and other issues. The retailer has been offering big discounts on some items to lure consumers back to its stores.

In all, Target has incurred more than $30 million in costs associated with the data breach, according to the company.

The Supervalu investigation comes at a time when banks and merchants are racing to roll out new technology to make card transactions safer. Banks are ramping up plans to issue cards that contain a computer chip that creates a unique code for each transaction, making card data less valuable to thieves.

Merchants, meanwhile, are upgrading their computer terminals to accept the new chip cards, which have been used for years in Europe, Asia and Canada.

The supermarket industry has been roiled in recent years by a wave of mergers and acquisitions. Private-equity firm Cerberus Capital Management LP, which owns a minority stake in Supervalu, has been especially active in the industry and earlier this year agreed to buy Safeway Inc.

Supervalu has struggled more than other major grocery chains to keep customers amid pressure from Wal-Mart Stores Inc., drugstores and dollar stores ramping up their food sales. Supervalu has brought in a new chief executive, sold five of its grocery-store chains and eliminated up to 1,100 positions from its corporate and store-support-center offices.

Most of Supervalu's stores are independently run but receive their goods from SuperValu. The company also handles the information-technology systems for those stores, as well as other grocery chains.

Supervalu's stock price has risen about 32% this year, but it has still lost more than one-third of its value over the last five years.

Annie Gasparro contributed to this article.

Write to Robin Sidel at robin.sidel@wsj.com

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