By Matthias Rieker 

The increased number of investors borrowing against the value of their portfolios has caught the eye of Wall Street's self-regulator.

At banks and brokerages, securities lending has become more popular with customers who use the low-interest-rate loans to purchase everything from homes to luxury items such as yachts at a time when credit has been tight.

The Financial Industry Regulatory Authority said on Tuesday that it has put such lending on its watch list for 2015, questioning how the securities-backed lines of credit are marketed and the risk the loans pose to customers.

Richard Ketchum, Finra's chairman and chief executive, said securities-backed lending has in some ways replaced home-equity and other consumer loans in popularity after the financial crisis. "Any time you see leverage increase in a variety of ways...that increases risk for investors," he said.

Banks are pushing their wealth-management divisions to get their clients to take out more of the loans against their growing portfolios. rather than investors selling their securities to raise to cash. "That's exactly the risk we are focused on," Mr. Ketchum said.

The securities-backed loans "carry significant credit and call risk," the regulator said. "In addition, they are difficult to value, have longer settlement time than other investments and are relatively illiquid."

Meanwhile, funds consisting primarily of floating-rate bank loans and alternative mutual funds are also new on Finra's radar screen, the regulator said in its 2015 broker examination priority letter. Finra urged brokers to be more transparent about each fund's individual strategies rather than considering them as a general investment category.

"We are concerned that this is a bit of an accident waiting to happen," Mr. Ketchum said about alternative investments. "The area is complex" given that fund managers have substantial discretion and fees are high.

It is too early to determine whether investors already have invested too much in alternatives, he said: "But the risk of concentration is there."

Securities-backed lending hasn't been much of a disciplinary issue, but Finra is concerned about the increase in loan volumes as consumer loans are harder to get following the financial crisis and as investors look at other assets to leverage, Mr. Ketchum said.

"What asset has grown considerably for the last six years? That would be equity securities," he said. "But equity securities and portfolios can fluctuate a great deal, and with that can come the risk."

At the same time, many brokerages have increased incentives for its advisers to offer securities-based loans to clients. Bank of America Corp's Merrill Lynch, one of the largest securities lenders according to data from SNL Financial, told its 14,000 advisers it would at least double the base payouts for new assets this year, including loans. Others, like UBS Wealth Management Americas and Wells Fargo Advisors, are employing similar tactics around advisers' compensation.

The efforts has been paying off. The industry's largest brokerage firms all reported bigger client-loan asset totals in the third quarter, which includes debt products like securities-based loans and margin accounts.

Morgan Stanley, for example, reported $48 billion in client liabilities, up 33% from same period a year earlier. UBS said its U.S. unit saw a 4% year-over-year increase in securities-backed lending.

Spokespeople for Wells Fargo and Merrill Lynch weren't immediately available for comment. And those for Morgan Stanley and UBS declined to comment.

Several financial advisers and executives at the major brokerages have played down the lending risk. "We're not offering these products to put clients into a more risky position," said one Wells Fargo adviser who's based in the Northeast.

Securities-based loans aren't like margin loans--that is, they can't be used to buy more securities. But like margin loans, banks can call securities-backed loans when the markets and the value of the securities used as collateral fall, or demand more securities to collateralize the loan, moves that can ultimately hurt borrowers.

That was the case in Puerto Rico, where the falling value of closed-end bond funds led to investor losses. The U.S. commercial banking unit of UBS AG had also made non-purpose loans to Puerto Rican brokerage clients backed by such bond funds, and lawyers for those investors allege the loans compounded the damage to their clients when the bank called those loans.

In some cases, UBS brokers may have used the loans to buy more bond funds for customers, the island's bank regulator said in October. Puerto Rico's Commission of Financial Institutions ordered UBS to pay $5.2 million in fines and restitution over the bank's sales practices.

Finra said it estimates it levied $127 million in fines and brought 1,365 disciplinary actions against firms and brokers last year. That's almost double the $65 million Finra fined in 2013, but disciplinary actions in 2014 were down 11% from the prior year.

The regulator said it ordered firms and brokers to pay $32.3 million in restitution to harmed customers, more than triple the $9.5 million in restitution ordered in 2013.

Michael Wursthorn

contributed to this article.

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