By AnnaMaria Andriotis And Alan Zibel 

WASHINGTON-- Rohit Chopra, the nation's student-loan watchdog, delivers his message to lenders through blog posts, letters and public reports. And that isn't sitting well with the industry.

Mr. Chopra, the 32-year-old ombudsman for the Consumer Financial Protection Bureau, is using his public stage to push student-loan companies into improving their treatment of borrowers.

But his style of applying pressure through public means--a big departure from the more measured style of other financial regulators--is causing friction.

The ombudsman position at the CFPB was created at the behest of Sen. Sherrod Brown (D., Ohio) and other lawmakers to represent the interests of private student-loan borrowers, who those legislators saw as especially vulnerable to abuses. In this role, Mr. Chopra tracks trends and problems in the student-loan market, recommends policy changes to Congress and other federal agencies and serves as an internal CFPB expert on student-loan issues.

The disputes between the lending industry and the CFPB have included heated private phone calls and email exchanges, according to a person familiar with the communications. In recent weeks, that friction has trickled into the public eye.

"There's more tension between banks and those in the CFPB's student-lending division than in all other areas of the CFPB combined," said Richard Hunt, president of the Consumer Bankers Association, a trade group that has many private student-loan firms as members.

After the regulator released a report criticizing the private student-loan industry in October, Mr. Hunt turned to Twitter, writing a series of tweets asking why the CFPB "turn[s] a blind eye" to federal loans with high default rates, concluding a tweet with "#silencedeafening."

The CFPB has been at odds with private student lenders on several issues, including whether the industry is playing down borrowers' default rates and doing enough to help those struggling with student debt. Lenders have countered that the bureau is making them a scapegoat and that federal-loan defaults are a far larger problem in the student-loan industry.

Mr. Chopra's hard-charging style dates to his time as student-body president of Harvard more than a decade ago, where he earned a reputation for being a fierce advocate not afraid to clash with faculty interests. "A kind of adversarial relationship is necessary," he said in an 2003 interview with the Harvard Crimson, the student newspaper. As CFPB ombudsman, Mr. Chopra has called out private lenders who he says have saddled borrowers with high-interest loans and, until recently, been mostly reluctant to modify or refinance them.

In an interview with The Wall Street Journal, he said relieving students of their debt burdens has broad implications because it is "holding so many of them back."

Mr. Chopra later added in an emailed statement: "In my job, every day I get calls, emails, letters from people who are drowning in debt. I hear the panic in their voices as they worry about their financial future. They aren't numbers on a spreadsheet. I want to help make things better for them."

At the core of the debate is a disagreement over where the largest problems in the student-loan industry reside. There is more than $1.3 trillion in outstanding federal and private student loans, according to the Federal Reserve. Federal loans account for approximately 92%, and private loans make up the remaining 8%, according to MeasureOne, a San Francisco-based firm that tracks the student-loan market.

Mr. Chopra, who also holds an M.B.A. from the University of Pennsylvania's Wharton School and worked for consulting firm McKinsey & Co., expressed his frustration with private student-loan performance figures on an October call with reporters. On the call, he presented findings from a report the bureau was about to release on student loans. "Some analyses have sought to paint a picture of a peachy-keen market" for private student loans by comparing two different kinds of measurements, he said.

Private lenders report performance on a shorter-term basis, while the federal government's calculations include a measure of defaults over three years--a measurement that is inevitably higher. Comparing these figures is "like saying your 8-year-old son is bigger than his 6-foot-tall brother, comparing apples and oranges," Mr. Chopra said on the media call. Lenders say they measure private student-loan performance as they do most other consumer loans.

The tension illustrates how some financial-industry players have struggled to adjust to a tougher postcrisis regulatory climate and how the CFPB has asserted itself as an overseer--and critic--of industry practices. Student lending is the only consumer-lending sector that has its own ombudsman in the CFPB, which was created by Congress in the 2010 Dodd-Frank financial-overhaul law.

The relationship between the CFPB and some private student lenders has been sour at least since 2013, when the largest private student lenders partnered with data firm MeasureOne, which began releasing industry reports on loan performance and market size.

In October, Mr. Chopra sent an email to a Wells Fargo & Co. lawyer and the head of student lending at PNC Financial Services Group Inc., who head up the education-funding committee at the Consumer Bankers Association.

Mr. Chopra expressed concern about a website the trade group launched in September that compares private and federal student loans, according to a separate party who later viewed the email and shared it with The Wall Street Journal. Mr. Hunt's group in September launched the website www.privatestudentloanfacts.com to counter what it calls "myths" about the industry put out by the regulator and others.

The site states that private student loans have an average default rate of under 3%, compared with more than 13% for federal loans, which make up the vast majority of new loans being made today. That's the comparison Mr. Chopra has criticized and lenders defend.

In November, after months of pressure in the industry from the CFPB, Wells Fargo & Co., the second-largest private student lender by origination volume, announced it would lower interest rates for all eligible borrowers for the first time starting that month and said it plans to extend repayment periods starting in February. Discover Financial Services Inc., the third-largest student lender, is planning to begin modifying loans early next year. SLM Corp, better known as Sallie Mae, is the largest private student lender and began offering loan modifications in 2009.

Wells Fargo said it had been working on modification options for more than a year and that its executives were disappointed that the CFPB came out with a broad criticism of the industry's lack of modification options in its October report. The bank said it had informed the bureau that it was close to launching a national modification program that had been in a pilot phase since May.

"There's a reason why we've been working on it for so long," John Rasmussen, head of education financial services at Wells Fargo, said in November. "This is not just something you pull off the shelf."

The CFPB says it has been raising the issue of loan modifications since 2012.

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