By Saabira Chaudhuri and Christina Rexrode 

Wells Fargo & Co. on Friday posted a 14% rise in net income, as cost cutting and a drop in set-asides for bad loans offset a sharp falloff in its mortgage business.

It was the bank's 15th straight quarter of year-over-year earnings-per-share growth, according to data from FactSet. Wells Fargo shares rose almost 2 % as the broader market fell.

Wells reported net income of $5.89 billion, compared with year-earlier income of $5.17 billion. Per-share earnings, reflecting the payment of preferred dividends, rose to $1.05 from 92 cents a year earlier. Revenue declined 3% to $20.63 billion. Analysts polled by Thomson Reuters expected per-share earnings of 97 cents on revenue of $20.6 billion.

While some noted that results were driven by one-off items such as tax benefits, the results diverged from those of rival J.P. Morgan Chase & Co., which earlier on Friday reported results that disappointed investors and sent its stock down about 3.5% in morning trading.

"At the end of earnings season, Wells Fargo will end up looking like one of the better" bank reports among its peers, said Jefferies analyst Ken Usdin.

Though both J.P. Morgan and Wells suffered plunges in their mortgage businesses, J.P. Morgan overall set aside more money for potential troubled loans. J.P. Morgan also suffered from its dependence on capital-markets businesses, while Wells Fargo's plain-vanilla lending approach held up better.

Still, as the biggest U.S. mortgage lender, Wells Fargo is a bellwether for the rest of the industry, and business there looks weak. The bank funded just $36 billion worth of mortgages in the three-month period, down 67% from $109 billion year ago. Mortgage originations at J.P. Morgan, the second-largest U.S. mortgage lender, fell 68% to $17 billion.

Mortgage refinancings, which propelled the earnings of both Wells Fargo and J.P. Morgan in recent years, have slowed as interest rates have risen, taking away homeowners' main incentive to restructure their mortgage obligations.

Wells Fargo has worked to cut expenses in its mortgage business more quickly than demand falls. In response to the mortgage slowdown, Wells Fargo has cut roughly 9,000 jobs since July, including at least 6,200 layoffs announced in the mortgage unit.

Smaller banks are also getting more competitive in the mortgage business, eating into the market share of bigger rivals. Wells Fargo now controls about 19% of U.S. mortgage lending, according to Inside Mortgage Finance, down from more than 30% at its peak in 2012.

To be sure, Wells Fargo has indicated that it is more interested in keeping the mortgage business profitable than driving market share. To that end, the banks are competing on service and types of products, rather than cutting prices, said Guy Cecala, publisher of Inside Mortgage Financing. He noted, for example, an offer Wells Fargo introduced last year where it accepts 15% down payment on jumbo mortgages, rather than the typical 20% or more.

Mortgage-servicing income, where the bank makes money by processing paperwork from borrowers, also rose. Cost cutting and improved credit quality also played a big role in the first-quarter results.

Wells Fargo's noninterest expense dropped 3.6% to $11.95 billion from $12.4 billion a year ago. The drop was driven largely by declines in commission and incentive compensation along with employee benefits expense.

Wells Fargo's first-quarter reserve release rose to $500 million from $200 million a year earlier. Banks generally release reserves as credit conditions improve and they perceive less of a need to hold reserves against potential loan losses.

Meanwhile, Wells Fargo's credit-loss provisions totaled $325 million, compared with $1.22 billion a year earlier.

Improving credit, which indicates banks are less concerned about bad loans, has bolstered financial results at banks across the industry, although many analysts expect that benefit to slow, a trend shown in rival J.P. Morgan's results earlier Friday.

Some analysts raised concerns about the results in Wells Fargo's core business. Citigroup Inc. analyst Keith Horowitz told clients that results were largely driven by one-time gains, "and we did not see any signs of significant improvement on underlying core results."

Loan growth at Wells Fargo--a key revenue driver for any retail bank--showed signs of slowing. Total loans rose by $4.2 billion from the fourth quarter to $826.4 billion, compared with growth of $13.5 billion from the third quarter to the fourth.

Meanwhile, Wells Fargo's net interest margin was down at 3.20%, compared with 3.49% a year earlier and 3.27% in the prior quarter. The San Francisco bank has one of the highest net interest margins in the industry, yet it saw that metric, an important measure of lending profitability, tumble 10 basis points in 2013.

Write to Saabira Chaudhuri at saabira.chaudhuri@wsj.com

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