By Deborah Levine 
   A DOW JONES COLUMN 
 

Money is moving into stock mutual funds at the fastest pace in four years, brightening prospects for asset-management firms focused on equities and challenging those weighted toward bond and money-market funds.

Stock funds attracted more money in the first seven weeks of the year than at any time since the start of 2007, to the tune of $31.9 billion, according to the Investment Company Institute, a fund-industry trade group.

Bond funds, in contrast, have seen an exodus of $353 million so far this year, in large part due to outflows from tax-exempt municipal bond funds, according to ICI data.

If this shift continues, asset managers that oversee more money in stock funds will enjoy the spoils, though shareholders of these companies will need to be discriminating.

"We'll continue to see this re-risking by investors, given the strong equity markets, and as the outlook for rising rates makes fixed income less attractive," said Jason Weyeneth, who covers asset-manager stocks for brokerage Sterne Agee. "Near-term, that will drive further growth in the demand for equities."

Two of the publicly traded fund companies most exposed to equities, Waddell & Reed Financial Inc. (WDR) and T. Rowe Price Group Inc. (TROW), "are well positioned to benefit from this trend," Weyeneth said.

The bulk of outflows from bond funds have been from the municipal sector, which is extending the longest streak of monthly losses since late 2008. That selling puts Franklin Resources Inc. (BEN) under a microscope, he noted, since the company is one of the largest managers of muni bonds.

 
   Spotlight On Stocks 
 

For fund-management firms, financial statements are already starting to reflect this broad move into stocks. But the firms' own market performance has diverged, highlighting differences in how they operate.

"In the past, in a stable environment for stocks and the economy, it was easier to look at the flows and see what a company was expected to do," said Greggory Warren, senior stock analyst at investment researcher Morningstar Inc. "A lot of managers got clipped during the decline, which exposed a lot of weaknesses for firms."

T. Rowe's equity funds in January generated inflows of $700 million, for example, while bond-flow inflows totalled $480 million, both turning around from outflows in December, according to analysts at Sandler O'Neill. About 76% of T. Rowe's assets under management are in equities.

Waddell's equity inflows in January, meanwhile, remained strong at $570 million after solid inflows in December, according to analysts at Sandler. Equities make up 84% of its assets under management.

Janus Capital Group Inc. (JNS), which has 91% of its managed assets in equities, had inflows to its stock funds last month that nearly reversed December's outflows, according to Sandler.

 
    Stock Funds Vs. Fund Stocks 
 

But shares of most of these fund companies haven't gained much so far this year from the inflows, in many cases because investors piled money in at the end of last year when the trend started, said Weyeneth.

Shares of T. Rowe, BlackRock Inc. (BLK) and Janus have posted single-digit gains. Janus in particular has been weak because its funds haven't performed as well as some others, so seem likely to draw in fewer funds, he said.

Waddell & Reed is an exception. Its shares have gained more than 16% this year compared with 5% for the Standard & Poor's 500 Index.

Waddell's earnings have also stood apart from its peers--but they've lagged. The firm's profits have risen 16% on average in each the last 10 quarters--less than half the pace of BlackRock and T. Rowe, according to FactSet Research. Janus' quarterly earnings have grown 113% on average over the same period.

Meanwhile, the Standard & Poor's 500-stock index has seen earnings growth average 10%. Quarterly earnings in the financial subsector of the benchmark U.S. index have shot up 108% on average.

 
   Bond, Money-Market Funds 
 

Bond-focused asset managers risk losing more funds. Investors have grown more convinced that the global economy is showing more sustainable signs of life, and are shifting out of the relative safety of fixed-income.

But the outflows have been concentrated in the U.S. muni sector, after a handful of analysts predicted massive defaults by public entities, including states and cities. Also, at the end of the year, issuers flooded the market with new bonds for sale under the Build America Bonds program before it expired at the end of 2010.

Bond flows have been split: taxable bond funds--which include Treasury bonds, corporate debt, high-yield bonds, sovereign debt and housing-related debt--have attracted about $16.8 billion in new money so far this year.

The municipal sector, meanwhile, has seen $16.5 billion head for the exit so far in 2011, according to ICI.

Yet some analysts say the worst could be over for muni-bond fund selling.

"Munis are going to settle down here and those outflows will moderate," Jeffrey Hopson, an analyst at Stifel Nicolaus. "We've gone from panic to reality and people see that there are some challenges, but by and large they don't think there are major problems that are going to affect a broad range of municipal securities."

Concern over munis has put a spotlight on Franklin because of its relative prominence among municipal bond fund managers. But the firm's business is mostly in stock funds, which account for 55% of assets under management, according to Sandler.

Profits and shares have also been strong. Franklin's earnings rose 41% in the first quarter, and have grown 32% on average over the past 10 quarters. The stock is up about 12% this year.

One fund giant that may struggle with outflows is Federated Investors Inc. (FII). About 83% of its assets are in low-yielding money-market funds.

Investors yanked $6.2 billion from the firm's money-market funds in January, along with outflows in other bonds and equities, according to Sandler.

Federated shares are up 6% so far this year. Its earnings growth has been negative or flat in most of the past 10 quarters, declining by an average of almost 11%.

 
   ETFs Change The Game 
 

Investors in asset-management stocks have shown they're willing to back a company even if the fund flows carry warning signals.

BlackRock Inc., with 58% of its funds in stocks, saw outflows from both equity and money-market funds last month totaling, $8.4 billion, according to Sandler.

Still, BlackRock shares rose in the fourth quarter, making it difficult for investors to make a call on BlackRock shares based simply on flows.

"It is getting harder and harder to 'play' BlackRock for flows," analysts at Ticonderoga wrote in a report. "Even with outflows for most of [2010], the company continues to show positive earnings growth and margins."

One factor in BlackRock's favor: Stock-focused fund companies benefit when equities appreciate. The S&P 500 ended 2010 up about 13%, its second consecutive year of double-digit gains.

BlackRock also benefits from the rapid growth of exchange-traded funds through its iShares unit, which controls about 44% of the ETF market.

(Deborah Levine writes for MarketWatch. She can be reached at 415-439-6400 or by email at AskNewswires@dowjones.com.)

 
 
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