NEW YORK, Dec. 5, 2016 /PRNewswire/ -- It was a strong
weekend for online shopping, according to Verizon Enterprise
Solutions' third annual Holiday Retail Index. Today's report
-'Weekends can make it or break it for retailers.' – shows
ecommerce traffic increases in both daily and peak volumes on
Saturday and Sunday, and is now available in Verizon's Media
Center. The Holiday Retail Index by Verizon provides key insights
into consumer ecommerce traffic during the holiday shopping season
based on traffic across Verizon's broadband networks to the top 25
U.S.-based online retailers.
"This healthy spike in weekend traffic demonstrates the
importance of getting promotions right when consumers are focused
on ticking items off their holiday shopping lists," said Michele
Dupré, group vice president of retail, distribution and hospitality
with Verizon Enterprise Solutions. "With special offers now a
holiday season norm, the challenge is in spreading promotions out
to keep consumers interested and coming back. It's early in the
season – with Christmas and Hanukkah
three weeks out - and plenty of selling still to be done."
The Verizon Retail Index tracks ecommerce traffic across
Verizon's broadband networks to the top 25 U.S.-based online
retailers as identified by eMarketer based on annual revenue. The
Index monitors network traffic throughout the holiday shopping
season, including during signature events such as Black Friday and
Cyber Monday.
The next edition of the 2016 Verizon Retail Index will capture
digital shopping activity from Saturday and Sunday (Dec. 10-11) and will be released on Monday, December 12 by 1pm
Eastern time. Findings from the Index are released
throughout the season with an emphasis on key dates which
historically have motivated consumers to shop. The complete list of
report publication dates includes:
- Monday, November 21 – Initial
report capturing data from the preceding weekend which found a 15
percent year-over-year increase on Sunday (Nov. 20);
- Friday, November 25 –
Thanksgiving report which
demonstrated a 10 percent year-over-year increase;
- Saturday, November 26 – Black
Friday report which highlighted a nine percent year-over-year
increase;
- Monday, November 28 –
Thanksgiving weekend report which
found a 15 percent year-over-year increase on Sunday
- Tuesday, November 29 – Cyber
Monday report which identified a 2 percent decrease from the
previous year;
- Monday, December 5 – First week
of December report which revealed higher than average activity over
the weekend;
- Monday, December 12 – Second week
of December report;
- Monday, December 19 – Third week
of December report;
- Friday, December 23 – The week
before Christmas report, including final shipping deadlines;
- Tuesday, December 27 – Super
Saturday and Christmas Day
report;
- Tuesday, January 3, 2017 – Post
New Year's weekend report; and
- Thursday, January 5, 2017 –
Wrap-up report.
Contact Maria Montenegro at
maria.montenegro@verizon.com to speak with Michele Dupré or for
additional information.
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in
New York City, has a diverse
workforce of 162,000 and generated nearly $132 billion in 2015 revenues. Verizon operates
America's most reliable wireless network, with 113.7 million retail
connections nationwide. The company also provides communications
and entertainment services over mobile broadband and the nation's
premier all-fiber network, and delivers integrated business
solutions to customers worldwide.
VERIZON'S ONLINE NEWS CENTER: News releases, feature stories,
executive biographies and media contacts are available at Verizon's
online News Center at www.verizon.com/news/. News releases are also
available through an RSS feed. To subscribe, visit
www.verizon.com/about/rss-feeds/.
Media contact:
Maria
Montenegro
571.926.4170
maria.montenegro@verizon.com
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SOURCE Verizon