AOL President Bob Lord to Leave Company
November 30 2015 - 4:14PM
Dow Jones News
By Mike Shields
AOL President Bob Lord plans to leave the company, which is now
owned by Verizon Communications Inc., sometime early next year.
Mr. Lord, who joined AOL in July 2013 as the head of AOL
Networks, has helped steer the company toward embracing
programmatic, or automated, advertising technology.
During his tenure, AOL acquired several companies in this
industry, including the mobile ad company Millennial Media, the Web
personalization startup Gravity, and Convertro, which helps
marketers track people across digital devices. AOL also recently
struck a deal to manage much of Microsoft's online advertising
business.
But Mr. Lord, 52, has his sights on running a public company,
and that path was essentially blocked when Verizon acquired AOL for
$4.4 billion in May, making it a unit within a much-larger
telecommunications behemoth.
AOL Chief Executive Tim Armstrong said in an interview that he
had been grooming Mr. Lord to be his eventual successor. But once
Verizon acquired the company, Mr. Armstrong committed to stay in
his role for several more years.
Mr. Lord -- with help from Mr. Armstrong -- now plans to seek to
run a public company or a company headed toward going public.
"That's my sweet spot," Mr. Lord said in an interview. "That's
what I really want to do. I haven't gone out in the market and
looked yet. Right now, I'm committed to making sure things are tied
up at AOL."
Mr. Armstrong said that Mr. Lord will likely stay at AOL through
the end of this year, but his departure date is open-ended. He said
there are no plans to name a successor for Mr. Lord, in part
because Mr. Armstrong has more time to help run AOL day-to-day now
that the company is no longer public.
Prior to joining AOL, Mr. Lord logged more than a decade in the
digital agency world, most recently as chief executive at Publicis
Groupe's Razorfish.
According to an SEC filing, Mr. Lord received total compensation
in 2014 of $2.8 million, including stock and option awards. When he
was promoted in January, Mr. Lord's salary was raised from $750,000
to $800,000, with the potential for a 125% bonus.
Write to Mike Shields at mike.shields@wsj.com
Subscribe to WSJ: http://online.wsj.com?mod=djnwires
(END) Dow Jones Newswires
November 30, 2015 15:59 ET (20:59 GMT)
Copyright (c) 2015 Dow Jones & Company, Inc.
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