NEW YORK, April 16, 2015 /PRNewswire/ -- Sports fans
of all ages will be able to follow their favorite teams with the
best of college sports programming, then follow their favorite
players as they move into professional leagues – all through a
mobile-first solution that redefines over-the-top video for
wireless customers.
Verizon today announced content agreements with leading
providers of college sports programming and networks focused on
millennial viewers. This content will be available later this year
for Verizon Wireless customers with data services on their
smartphones and tablets. The new agreements are with:
- ACC Digital Network, the official network of the Atlantic Coast
Conference and its 15 member universities, providing daily
comprehensive coverage including game highlights previews, recaps,
school features, live events and the latest news from the
Conference.
- Campus Insiders, a premium digital video network for college
sports, offering hundreds of live events; game highlights from
schools across the country; live studio and original programming;
and classic games from direct partnerships with the ACC, Big 12,
Mountain West, West Coast Conference, Patriot League and
A-10.
- CBS Sports, featuring dozens of live major college games.
- ESPN, the leader in sports, for select live college football
and college basketball games, and select award-winning
documentaries from ESPN Films' "30 for 30" series.
- 120 Sports, the all-sports network that delivers
round-the-clock live and on-demand news, highlights, analysis
and social conversation for the millions of sports fans who
primarily consume through their mobile devices.
"Sports fans are some of the most passionate around, and they
never want to miss a single play," said Terry Denson, vice president, content
acquisition and strategy at Verizon. "With consumers – especially
younger consumers – demanding access to entertainment and
information that matters to them, whenever and wherever they are,
college sports with all of its live programming and networks
targeted to millennials are a natural fit for any mobile-first
video platform. These brands are at the top of the league, and
we're excited to work with them as new content models for our
customers develop and evolve."
A recent study done by CTM/University of
Southern California found that nearly two-thirds of
millennials surveyed consider smartphones or tablets, not
televisions, as their primary device, and they are more likely than
others to engage in entertainment activities – including social
sharing -- on their mobile devices. The study also found a 12
percent increase in overall video consumption between 2013 and
2014, with 18- to 24-year-olds having the largest increase, nearly
doubling the national average.
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in
New York, is a global leader in
delivering broadband and other wireless and wireline communications
services to consumer, business, government and wholesale customers.
Verizon Wireless operates America's most reliable wireless network,
with more than 108 million retail connections nationwide. Verizon
also provides converged communications, information and
entertainment services over America's most advanced fiber-optic
network, and delivers integrated business solutions to customers
worldwide. A Dow 30 company with more than $127 billion in 2014 revenues, Verizon employs a
diverse workforce of 177,300. For more information, visit
www.verizon.com/news/.
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SOURCE Verizon