40,000 Canadian Shoppers Voted Across 140 Categories
for Most Trusted Retail Brands
LAVAL, Quebec, June 27, 2016 /CNW/ -- Valeant
Pharmaceuticals International, Inc. (NYSE: VRX and TSX: VRX) today
announced that its wholly owned subsidiary, Bausch + Lomb, a
leading global eye health company, has been named the most trusted
brand in the contact lens solution category by the 2016 BrandSpark
Canadian Shopper Study.
In the survey of more than 40,000 respondents who purchased
consumer package goods in Canada,
Bausch + Lomb was the most volunteered top-of-mind brand response
during the period from November 2015
and March 2016. According to
the results of the survey, the main reasons consumers shared that
they trust Bausch + Lomb is due to the high level of performance
and quality experienced using the company's contact lens solutions
as well as the amount of recommendations received from their
optometrists to use the products in their contact lens regimen.
"It is an honor to have Canadian consumers select Bausch + Lomb
as their most trusted contact lens brand among many other global
brands in this shopper study," said Jacques
Dessureault, president, Valeant Canada. "There is no greater
acknowledgment than receiving such positive brand recognition and
approval from your customers. It speaks to the legacy and heritage
of the Bausch + Lomb brand, our unwavering commitment to quality,
and continued focus on building consumer trust through meeting
their needs with our products today and in the future with advanced
innovative technologies."
BrandSpark Canada is a Toronto-based marketing research firm that
regularly tests brand strength and recognition in Canada. It is a gold seal member of the
Marketing Research and Intelligence Association. For Health and
Beauty brands, its assessment of trust is built on quality
perceptions, effectiveness (e.g., meeting personal needs) and
perception of a fair price.
To learn more about the BrandSpark 2016 most trusted shopper
study, please visit: http://www.brandsparkmosttrusted.com/.
About Bausch + Lomb
Bausch + Lomb, a Valeant
Pharmaceuticals International, Inc. company, is a leading global
eye health organization that is solely focused on protecting,
enhancing and restoring people's eyesight. Our core businesses
include over-the-counter supplements, eye care products, ophthalmic
pharmaceuticals, contact lenses, lens care products, ophthalmic
surgical devices and instruments. We develop, manufacture and
market one of the most comprehensive product portfolios in our
industry, which is available in more than 100 countries.
About Valeant
Valeant Pharmaceuticals International,
Inc. (NYSE/TSX:VRX) is a multinational specialty pharmaceutical
company that develops, manufactures and markets a broad range of
pharmaceutical products primarily in the areas of dermatology,
gastrointestinal disorders, eye health, neurology and branded
generics. More information about Valeant can be found at
www.valeant.com.
Forward-looking Statements
This press release
contains forward-looking statements. Forward-looking
statements may generally be identified by the use of the words
"anticipates," "expects," "intends," "plans," "should," "could,"
"would," "may," "will," "believes," "estimates," "potential,"
"target," or "continue" and variations or similar expressions.
These statements are based upon the current expectations and
beliefs and are subject to certain risks and uncertainties that
could cause actual results to differ materially from those
described in the forward-looking statements. Readers are cautioned
not to place undue reliance on any of these forward-looking
statements. These forward-looking statements speak only as of
the date hereof. Valeant undertakes no obligation to update any of
these forward-looking statements to reflect events or circumstances
after the date of this press release or to reflect actual outcomes,
unless required by law.
Contact Information:
Laurie W.
Little
laurie.little@valeant.com
or
Elif McDonald
elif.mcdonald@valeant.com
514-856-3855
877-281-6642 (toll free)
Media:
Renée Soto
or
Chris Kittredge/Jared Levy
Sard Verbinnen & Co.
212-687-8080
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SOURCE Valeant Pharmaceuticals International, Inc.