CHICAGO, April 6, 2016 /PRNewswire/ -- Valspar, the
nation's most widely distributed paint brand, has completed a
multi-year reformulation initiative that's yielded a comprehensive
line of high-performing, zero-VOC products. Noticeably absent from
the lineup are Volatile Organic Compounds (VOCs), chemicals that
can impact indoor air quality. Each product has earned
GREENGUARD Gold Certification, validating that they meet very
rigorous indoor clean air standards, while maintaining the highest
standards for durability, performance and color consistency.
Available exclusively at Lowe's, the assortment represents the
industry's only full lineup of zero-VOC interior paints across all
price points to be sold at any home improvement retailer in the
country, offering consumers a product that's right for their walls,
their wallets and their families.
Valspar currently offers four zero-VOC interior paints at
Lowe's: Reserve, Signature, Ultra 2000 and Ultra 4000.
Valspar Reserve has been VOC free since launching more than two
years ago; the Valspar Ultra series was re-launched last year as
zero-VOC; and Valspar Signature is the most recent beneficiary of a
new formulation, which also delivers better performance and
durability than the previous formula. Regardless of the customer's
color choice, from the palest to the deepest hue, all tints used to
color the zero-VOC base paints are free of VOCs
themselves.
"It's a new era for interior paint, as Valspar brings a smarter,
sustainable formulation to market without sacrificing the
unparalleled premium performance and color confidence our customers
demand," said Heidi Petz, vice
president marketing, Valspar. "Typically, paint performance is
defined by durability and color accuracy, and these zero-VOC paints
exceedingly measure up to these essential qualities. What's more,
the range of options we offer covers the needs for residential as
well as commercial properties, including offices, schools and
healthcare facilities."
"Valspar's zero-VOC lineup delivers an exciting new innovation
in paint: one that helps us all breathe a little easier without
compromising Valspar's long-standing reputation for great
performance," said Robin Bornkamp,
Lowe's merchandising vice president for paint. "Responsible product
choices benefit our communities and the environment, and we are
thrilled to add Valspar paint to Lowe's roster of greener product
choices consumers can make when tackling their next home
improvement project."
Valspar Reserve®
In a competitive category,
Reserve has been a consistent standout since its introduction. For
the second consecutive year, in testing by a leading consumer
magazine, Reserve ranks No. 1 in performance among zero-VOC paints.
It is an all-in-one paint and primer, a single-coat application
that's a time-saver for today's busy lifestyles, plus exceptionally
stain and scrub resistant, which adds to its value for even the
most active households. It is available in flat, eggshell, satin
and semi-gloss sheens. Suggested retail starts at $42 per gallon.
Valspar Signature®
This newly improved
high-hiding paint and primer and assures smooth coverage and
finish. It is fade resistant and distinguished by Valspar's Scuff
Shield Technology, which protects against scuffs and stains.
Valspar Signature is available in flat, eggshell, satin and
semi-gloss sheens. Suggested retail starts at $31.98 per gallon.
Valspar Ultra® 2000
A professional grade
go-to workhorse, Valspar Ultra 2000 offers a high-performance latex
coating with excellent touch-up, best-in-class durability, and
superior hide and coverage. It is an ideal choice for residential
repaint and renovation, as well as for new construction. Whether
sprayed, brushed or rolled, the paint's excellent flow and leveling
properties provide a smooth, uniform finish that's also durable.
Ultra 2000 is available in flat, eggshell, and semi-gloss, starting
at $18.97 per gallon.
Valspar Ultra® 4000
Recommended for
commercial maintenance and new construction segments, it provides
excellent hide and coverage, durability and touch up. It applies
easily when sprayed, brushed or rolled. Ultra 4000 is offered in
flat, eggshell and semi-gloss, starting at $15.97 per gallon.
For more information visit:
http://www.valsparpaint.com/en/index.html.
Facebook.com/ValsparPaint
Twitter.com/Valspar_Paint
Instagram.com/ValsparPaint
YouTube.com/user/ValsparPaint
Pinterest.com/ValsparPaint
About The Valspar Corporation
Valspar: If it matters,
we're on it. ®Valspar is a global leader in the
coatings industry providing customers with innovative, high-quality
products and value-added services. Our 11,000 employees worldwide
deliver advanced coatings solutions with best-in-class appearance,
performance, protection and sustainability to customers in more
than 100 countries. Valspar offers a broad range of superior
coatings products for the consumer market, and highly-engineered
solutions for the construction, industrial, packaging and
transportation markets. Founded in 1806, Valspar is headquartered
in Minneapolis. Valspar's reported
net sales in fiscal 2015 were $4.4
billion and its shares are traded on the New York Stock
Exchange (symbol: VAL). For more information, visit www.valspar.com
and follow @valspar on Twitter.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a
FORTUNE® 50 home improvement company serving more than
16 million customers a week in the United
States, Canada and
Mexico through its stores and
online at Lowes.com, Lowes.ca and Lowes.com.mx. With fiscal
year 2015 sales of $59.1 billion,
Lowe's has more than 1,855 home improvement and hardware stores and
270,000 employees. Founded in 1946 and based in Mooresville, N.C., Lowe's supports the
communities it serves through programs that focus on K-12 public
education and community improvement projects. For more information,
visit Lowes.com.
About Volatile Organic Compounds (VOC)
Volatile
organic compounds (VOCs) are emitted as gases from certain solids
or liquids. VOCs include a variety of chemicals, which impact air
quality. Concentrations of many VOCs are consistently higher
indoors than outdoors due to their presence in many common
household items including cleaning products, adhesives, cosmetics,
disinfectants and solvent-borne coatings.
Due to advances in technology, Valspar's low and zero VOC
water-based paints have maintained or improved performance
characteristics while reducing VOCs in the products to minimal or
trace levels. Valspar's zero VOC products contain 0 g/l VOCs
as calculated within the margin of error by EPA Method 24, the
analytical method recognized by U.S. EPA for the measurement of
VOCs in paints and coatings.
About GREENGUARD
The GREENGUARD Environmental
Institute (GEI) strives to protect human health and quality of life
by establishing standards and certification programs to reduce
exposure to chemicals and to improve indoor air quality. GREENGUARD
Certified products are certified to GREENGUARD standards for low
chemical emissions into indoor air during product usage. For more
information, visit ul.com/gg.
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SOURCE Valspar