CHICAGO, Jan. 27, 2016 /PRNewswire/ -- Valspar, the
nation's most widely distributed paint brand, was honored this week
for its "Color for All" campaign that helped colorblind individuals
obtain ground-breaking eyewear allowing them to see and experience
color for the first time. Along with its advertising agency FCB
Chicago, Valspar won both "Best in Show" and "Best Brand Video" at
the sixth annual Digiday Video Awards Gala recognizing the media
and marketing industry's best online campaigns, and the creative
teams responsible for them.
Valspar's short documentary, "Color for the Colorblind," was
cited for its achievement in gaining more than 800 million
impressions in the first month alone of its online posting, and 5
million views in total. The video shares the stories of four
recipients of the glasses that correct the vision condition. An
added social media component of the campaign was #ColorForAll,
which encouraged those affected by color blindness to share their
own personal stories, resulting in a group of video submissions
that went viral and garnered tens of millions of views. "Color for
the Colorblind" was also one of YouTube's Most Watched Videos for
March 2015.
With more than 200 submissions, across 13 categories, Digiday
named Valspar from among 30 finalists for the "Best in Show" prize,
and the paint company topped four other entries for "Best Brand
Video."
"For Valspar, a company so deeply rooted in color, our 'Color
for All' campaign has been a fulfilling and humbling journey," said
Joel Wasserman, Director of Brand
Integration at Valspar. "Now to be recognized for this initiative
by the country's community of creative marketers is an added
accomplishment for which we are very grateful and proud."
To learn more about the Digiday Awards, visit
http://digiday.com/event/video-awards/.
About The Valspar Corporation
Valspar: If it matters, we're on it.® Valspar
is a global leader in the coatings industry providing customers
with innovative, high-quality products and value-added services.
Our 11,000 employees worldwide deliver advanced coatings solutions
with best-in-class appearance, performance, protection and
sustainability to customers in more than 100 countries. Valspar
offers a broad range of superior coatings products for the consumer
market, and highly-engineered solutions for the construction,
industrial, packaging and transportation markets. Founded in 1806,
Valspar is headquartered in Minneapolis. Valspar's reported net sales in
fiscal 2015 were $4.4 billion and its
shares are traded on the New York Stock Exchange (symbol: VAL). For
more information, visit www.valspar.com and follow @valspar on
Twitter.
Facebook.com/ValsparPaint
Twitter.com/Valspar_Paint
Instagram.com/ValsparPaint
YouTube.com/user/ValsparPaint
Pinterest.com/ValsparPaint
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SOURCE The Valspar Corporation