CHICAGO, Oct. 13, 2015
/PRNewswire/ -- Every year, eight million tons of discarded
furniture end up in landfills, often trashed because of minor
blemishes like watermarks, dings and scratches. Two new specialty
products developed by Valspar - Furniture Paint and
Cabinet Enamel - offer consumers an economical and easy
solution for bringing such castoffs back to life.
"These latest Valspar formulations are designed to arm both the
most proficient as well as brand new DIY consumer with the ideal
coatings to refinish, revive and reinvent an existing piece that
might otherwise get kicked to the curb," said Russ Neale, Director of Product Management and
Innovation at Valspar. "Furniture and cabinet makeovers account for
more than half of the paint projects that consumers tackle on their
own. So, now Valspar Furniture Paint and Cabinet Enamel is the
perfect go-to. Both paints require minimal prep time and yield
completed surfaces requiring little to no maintenance over time. We
wanted to be sure we were providing products that would give
consumers the confidence to pick up a paint brush and transform
something they love, avoiding 'Pinterest fails' and achieving
results they can point to with pride and a sense of
accomplishment."
To further boost confidence plus inspire, Valspar has produced a
series of "Rehab Project" videos, accessible online at Valspar
Rehab Project. Spotlighting a variety of mini-makeovers that can be
accomplished by using the new paints and completed in as little as
one weekend, the step-by-step process is fully demonstrated. Also
available and echoing these projects are "recipe cards" that not
only detail the painting how-tos but also guide on what supplies
are required, prepping and cleanup.
Valspar's Furniture Paint is an oil-enriched satin finish
paint formulated to provide smooth durable coverage that's
resistant to spills, scuffs, stains and discoloration caused by
moisture. It adheres to most surfaces, even laminate, with minimal
priming and sanding needed, making it an ideal solution for
upgrading furniture, whether for indoor or outdoor use. Two coats
are required for best results.
Cabinets found in bathrooms and kitchens typically require a
coating that withstands frequent cleaning and exposure to steam,
and Valspar's Cabinet Enamel delivers that in one fell
swoop. The paint comes in a semi-gloss finish featuring a
non-yellowing formula, and like Furniture Paint, the coating
adheres most surfaces with no priming and minimal to no sanding
needed. Drying to a smooth factory-finish quality, one of the added
benefits is that doors and drawers will not stick.
Furniture Paint and Cabinet Enamel are available in hundreds of
Valspar color options and can be purchased for $24.99 per quart at Lowe's stores nationwide. For
more project ideas and information on Furniture Paint and Cabinet
Enamel, please visit http://Valsparpaint.com/rehabproject-furniture
and http://Valsparpaint.com/rehabproject-cabinet.
Valspar: If it matters, we're on it.®
Valspar is a
global leader in the coatings industry providing customers with
innovative, high-quality products and value-added services.
Our 10,500 employees worldwide deliver advanced coatings solutions
with best-in-class appearance, performance, protection and
sustainability to customers in more than 100 countries. Valspar
offers a broad range of superior coatings products for the consumer
market, and highly-engineered solutions for the construction,
industrial, packaging and transportation markets. Founded in 1806,
Valspar is headquartered in Minneapolis. Valspar's reported net sales in
fiscal 2014 were $4.5 billion and its
shares are traded on the New York Stock Exchange (NYSE: VAL). For
more information, visit www.valspar.com and follow
@valspar on Twitter.
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SOURCE Valspar