U.S. Cellular Kicks off National Search for Most Valuable Coach
September 09 2016 - 3:15PM
Business Wire
Wireless Carrier Teams Up with College Football
Hall of Fame Coach Barry Alvarez to Find Inspirational High School
Football Head Coaches
Today U.S. Cellular launched the Most Valuable Coach program, a
campaign to highlight and recognize current high school football
head coaches who have made a profound impact on an individual,
school or community.
Starting today through noon CT on Oct. 3, the wireless carrier
is encouraging people to nominate a current high school football
head coach by visiting TheMostValuableCoach.com and sharing their
story about why the coach is “most valuable.” At the end of the
program, two coaches will be recognized on the field at the Under
Armour High School All-America Game on Jan. 1 and receive $5,000
each for their school.
To launch the program, U.S. Cellular reunited College Football
Hall of Fame Coach Barry Alvarez with members of his 1978 Mason
City High School football team, who he coached to the Class 4A Iowa
state title. In a video, hosted on TheMostValuableCoach.com, the
team shares how Alvarez and other coaches have had an impact on
their lives and the community in Mason City.
“As a coach, I have always felt it was part of my job to inspire
my players both on and off the field,” said Alvarez. “The coach’s
role extends far beyond the sidelines, and through this program,
U.S. Cellular is looking for the coaches who are helping to shape
the future members of our communities by acting as teachers,
friends and mentors to high school students.”
“At U.S. Cellular, we are inspired by coaches in the communities
we serve, and we look forward to hearing motivating stories about
and recognizing the important work these coaches do on and off the
field,” said Grant Leech, vice president of brand management at
U.S. Cellular. “Whether you live in a big or small city or rural
community, the local high school football coach can be a leader in
their community. We want to celebrate the impact these coaches have
on their players, other students and the community as a whole.”
Once a coach is nominated, U.S. Cellular will evaluate each
nominee based on leadership qualities and the positive impact they
have had on their community. The top 50 coaches will be announced
on Oct. 4.
Public voting then begins at TheMostValuableCoach.com and runs
through noon CT on Oct. 17, when the top 15 vote-getters advance as
the Final 15. Each of the Final 15 coaches will receive $1,000 from
U.S. Cellular for their school to use however they choose. The
company will also host a celebratory event to honor each coach and
create a short video detailing the coach’s story and impact on
their players, school and the community.
The two winning coaches will be determined by a public vote
taking place Oct. 20 through Nov. 18 and will be announced as a
U.S. Cellular Most Valuable Coach on Nov. 21. The winning coaches
and their guests will receive a trip to Orlando, Fla., and be
recognized live on the Citrus Bowl’s field during the
nationally-televised Under Armour High School All-America Game on
Jan. 1 on ESPN.
For more information and to view the official program rules,
please visit TheMostValuableCoach.com.
About U.S. Cellular
U.S. Cellular is the fifth-largest full-service wireless carrier
in the United States, providing national network coverage and
industry-leading innovations designed to elevate the customer
experience. The Chicago-based carrier has a strong line-up of
cutting-edge devices that are all backed by a high-quality network
in big and small cities and rural communities, and currently, 99
percent of customers have access to 4G LTE speeds. U.S. Cellular
was named a J.D. Power and Associates Customer Champion in 2014 for
the third time in four years. To learn more about U.S. Cellular,
visit one of its retail stores or uscellular.com. To get the latest
news, promos and videos, connect with U.S. Cellular on
Facebook.com/uscellular, Twitter.com/uscellular and
YouTube.com/uscellularcorp.
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version on businesswire.com: http://www.businesswire.com/news/home/20160909005883/en/
U.S. CellularKatie Frey773-355-3275Katie.frey@uscellular.com
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