U.S. Cellular Enhances In-Store Experience with Dedicated Samsung Space
August 18 2016 - 11:00AM
Business Wire
The company is the first wireless provider in
the U.S. to offer Samsung product-focused ‘store-within-a-store’
experience in company-owned stores
U.S. Cellular (NYSE: USM) unveiled its Samsung
‘store-within-a-store’ concept today at a store in Madison, Wis.
The company is the first wireless provider in the U.S. to offer a
Samsung product-focused store-within-a-store experience to
customers in company-owned stores.
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Image of Samsung product-focused
‘store-within-a-store’ experience area within a U.S. Cellular
company-owned store. (Photo: Business Wire)
The concept, which consists of a 100 square-foot dedicated
branded Samsung experience area within a U.S. Cellular store, is
set to roll out at approximately 57 retail store locations now
through October.
Each Samsung store-within-a-store includes an interactive, one
of a kind, virtual host, designed to help customers learn key
features and benefits of the latest Samsung devices. The virtual
host will respond to the customer and guide them through the
devices on display. Staffed by specially trained U.S. Cellular
associates, the area also provides customers with the ability to
immerse themselves into Samsung’s full range of products –
including the Galaxy Note7, Galaxy S7, Gear VR headset, Gear S2
Smartwatch store-within-a-store experience and more.
“As the first of any U.S. wireless carriers to offer a Samsung
product-focused store-within-a-store concept in its company-owned
stores this collaboration demonstrates how U.S. Cellular is
redefining and enriching the customer experience,” said Joe
Settimi, vice president of marketing for U.S. Cellular. “This
dedicated area allows us to provide even better service to our
customers without compromising their need to confidently purchase
or learn more about a device that meets their needs.”
About U.S. Cellular
U.S. Cellular is the fifth-largest full-service wireless carrier
in the United States, providing national network coverage and
industry-leading innovations designed to elevate the customer
experience. The Chicago-based carrier has a strong line-up of
cutting-edge devices that are all backed by a high-quality network
in big and small cities and rural communities, and currently, 99
percent of customers have access to 4G LTE speeds. U.S. Cellular
was named a J.D. Power and Associates Customer Champion in 2014 for
the third time in four years. To learn more about U.S. Cellular,
visit one of its retail stores or uscellular.com. To get the latest
news, promos and videos, connect with U.S. Cellular on
Facebook.com/uscellular, Twitter.com/uscellular and
YouTube.com/uscellularcorp.
Samsung, Galaxy Note, Galaxy S, Gear VR and Gear S2 are all
trademarks of Samsung Electronics Co., Ltd.
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version on businesswire.com: http://www.businesswire.com/news/home/20160818005144/en/
U.S. CellularIman
Jefferson773-355-3737Iman.jefferson@uscellular.com
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