U.S. Bank Launches Community Possible Relay Focused on Work, Home & Play: Massive Nationwide Effort to Revitalize the Spirit ...
May 02 2016 - 9:07AM
Business Wire
“Race to 153k” challenges nation to engage
in volunteerism; hosts activities in 38 cities across 25
states
New data shows a decline in
volunteerism
U.S. Bank (NYSE: USB), the fifth-largest commercial bank in the
United States, today announced the official launch of the Community
Possible Relay, a nationwide initiative aimed to inspire 153,000+
volunteers across the country to take part in rebuilding and
revitalizing their communities. The three-month, 12,000 mile relay
will include volunteer activities centered around work, home and
play, the three focus areas of the bank’s new corporate giving and
volunteer program, Community Possible. The relay will visit 38
communities across 25 states.
“We’re challenging all Americans and businesses to join us in
this massive collective effort to revitalize the spirit of
community in our Race to 153k – representing 1,000 volunteers for
every year U.S. Bank has been in business,” said Richard Davis,
Chairman and Chief Executive Officer of U.S. Bank. “We invite
everyone to help build and support vibrant communities by
volunteering and giving back. This relay symbolizes our dedication
to bringing back community volunteerism in America. By working
together, we can and will make a difference.”
The relay is an unprecedented community revitalization program.
It represents U.S. Bank’s dedication, in part, to addressing the
reported 25 to 50 percent decline in volunteerism that has taken
place over the last four decades1. The bank hopes to inspire a wave
of volunteerism and community engagement with a “mobile baton” that
will drive across the country making stops throughout the summer,
issuing a call-to-action for people to join U.S. Bank volunteers
and help give back to their communities.
Meet the Relay TeamThe relay will be complete with a
coach bus wrapped with Community Possible branding. Two U.S. Bank
team captains and philanthropic enthusiasts, Dixcy Sulistyo and
Jibreel Black, will join their dedicated driver, John Matthews, for
this cross-country road trip. Dixcy, Jibreel and local U.S. Bank
teams will issue volunteer challenges in each community, including
participating in workplace education and skills training, teaching
financial education, refurbishing homes and cleaning up parks and
recreational spaces. People across the country are encouraged to
join the movement by volunteering in their community, challenging
others to do the same and sharing volunteer stories with the
hashtag #CommunityPossible.
The relay started at the U.S. Bank OC Marathon, April 29-May 1
and the last stop will be at the end of July in Minneapolis. The
“mobile baton” will make stops in Las Vegas, Phoenix, San
Francisco, Portland, St. Louis, Nashville, Chicago, Cincinnati and
many others throughout the tour. To track the relay and learn how
to get involved, follow U.S. Bank’s social media channels –
Facebook, Instagram and Twitter with the hashtag
#CommunityPossible.
Data Shows Decline in VolunteerismAs part of the relay
development, U.S. Bank conducted a survey of American citizens to
identify the immediate challenges and areas of need. The results
revealed declining levels of community involvement. According to
the data, a mere 31 percent of Americans have been involved in
local volunteer efforts since the start of 2016. The data also
showed that most people don’t volunteer because they don’t want to
do it alone (42 percent) or they don’t know how to get involved (39
percent). As an alternative, 29 percent are simply donating money
instead of time.
U.S. Bank conducted the Community Possible Survey to learn more
about the types of efforts they should support by asking Americans
what volunteer efforts would most benefit their local community.
More than half (52 percent) chose “home” volunteer efforts, such as
building or refurbishing homes; 50 percent chose “work” volunteer
efforts, such as providing residents with skills for the modern
workplace; and 41 percent chose “play” volunteer efforts, such as
building or cleaning up playgrounds.
“Community is built through the hundreds of little and big
actions we take every day, but civic and social involvement across
the United States continues to decline1,” said Reba Dominski,
Senior Vice President of Corporate Social Responsibility. “That’s
why we’re providing a platform for Americans to start reversing the
trend by bringing people together and building relationships
between local organizations and their volunteers. Through Community
Possible, we are bringing our commitment to community and service
to life, and paying it forward. We pledge to invest our time,
resources and passion to building and supporting communities that
allow every person to work toward their possible.”
About U.S. BankMinneapolis-based U.S.
Bancorp (“USB”), with $429 billion in assets as
of March 31, 2016, is the parent company of U.S. Bank
National Association, the fifth largest commercial bank in the
United States. The Company operates 3,129 banking offices in 25
states and 4,954 ATMs and provides a comprehensive line of banking,
investment, mortgage, trust and payment services products to
consumers, businesses and institutions. Visit U.S.
Bancorp on the web at www.usbank.com.
About Community Possible & The Race to 153kCommunity
Possible is the corporate giving and volunteer program at U.S.
Bank, focused on the areas of work, home and play. The company
invests in programs that provide stable employment, a safe place to
call home and a community connected through culture, recreation and
play. Philanthropic support through the U.S. Bank Foundation and
corporate giving program reached $53 million in 2015. Visit
www.usbank.com/community.
About The Community Possible SurveyThe U.S. Bancorp
survey was conducted by Wakefield Research among 1,005 nationally
representative U.S. adults ages 18+, between April 14 and April 18,
2016, using an email invitation and online survey. Quotas have been
set to ensure reliable and accurate representation of the U.S.
adult population ages 18+. Results of any sample are subject
to sampling variation. The magnitude of the variation is measurable
and is affected by the number of interviews and the level of the
percentages expressing the results. For the interviews conducted in
this particular study, the chances are 95 in 100 that a survey
result does not vary, plus or minus, by more than 3.1 percentage
points from the result that would be obtained if interviews had
been conducted with all persons in the universe represented by the
sample.
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version on businesswire.com: http://www.businesswire.com/news/home/20160502005656/en/
U.S. Bank Corporate CommunicationsSusan Beatty,
612-303-9229susan.beatty@usbank.com
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