U.S. Bank Launches New Pilot App for Local Businesses in Lawrence, Kansas
April 26 2016 - 9:00AM
Business Wire
U.S. Bank has launched Deal Local, a new mobile app designed to
help local businesses attract new customers and build loyalty with
their existing customers through deals and rewards. Exclusive to
Lawrence as a pilot, the app is live in the Apple and Google Play
app stores and is already being used by Mass St. favorites
Weaver’s, Milton’s Café and Hobbs, among others.
“We designed Deal Local to help locally-owned small businesses
grow and connect with their customers,” said Dominic Venturo, chief
innovation officer for U.S. Bank. “The key for their customers is
that Deal Local is a tremendously simple way to sign up for and
take advantage of deals all from one place right on their phone. It
gets rid of the need to carry around often-misplaced coupons or
bulky key fobs.”
Here’s how it works… Local shops and restaurants can load deals
into the Deal Local app. The deals will be presented on the
business’s point-of-sale payment terminal when their customers
check out. A shopper can scroll through deals on the app, as well
as set up their phone number or payment card info so they’re
automatically recognized at checkout. Visit
http://www.GetDealLocal.com/ for more information and a short
video.
Deal Local was developed at The Grove, which is U.S. Bank
subsidiary Elavon’s innovation lab in Atlanta. The app is powered
by Elavon’s Fanfare point-of-sale technology and customer loyalty
program.
“We drew on our experience and scale as one of the largest small
business payment processors in the country in building Deal Local.
It’s a sophisticated yet easy-to-use app that will help
entrepreneurs build customer relationships and steal market share
from the big guys,” said Wally Mlynarski, senior vice president of
global product and innovation.
Lawrence was selected as the pilot market for its size, civic
pride and numerous local businesses.
“Lawrence is the perfect pilot market for Deal Local. Our
community is built on the foundation of local businesses at which
we’re proud to shop and dine,” said Brad Burnside, market president
for U.S. Bank, which has five branches and the top deposit market
share in Lawrence.
Small business owners can visit GetDealLocal.com or talk to
their local banker to learn more and sign up for Deal Local.
Consumers can download the app in the Apple and Google Play app
stores.
About ElavonElavon is wholly owned by U.S. Bancorp (NYSE: USB)
and provides end-to-end payment processing solutions and services
to more than 1.3 million customers in the United States, Europe,
Canada, Mexico, Brazil and Puerto Rico. As the #1 provider for
airlines and a top five provider for hospitality, healthcare,
retail, and public sector/education, Elavon’s innovative payment
solutions are designed to solve pain points for businesses from
small to enterprise-sized.
About U.S. BankU.S. Bancorp (NYSE: USB) with $429 billion in
assets as of March 31, 2016, is the parent company of U.S. Bank
National Association, the fifth largest commercial bank in the
United States. The company operates 3,129 banking offices in 25
states and 4,954 ATMs and provides a comprehensive line of banking,
investment, mortgage, trust and payment services products to
consumers, businesses and institutions. Visit U.S. Bancorp on the
web at www.usbank.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160426005378/en/
U.S. Bank Corporate CommunicationsPat Swanson,
816-871-2394patrick.swanson@usbank.com
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