U.S. Bank and Minnesota Vikings Introduce "U.S. Bank Stadium," Announce "Places to Play" Program
June 15 2015 - 04:57PM
Business Wire
- U.S. Bank signs 20-year naming
rights investment into new state-of-the-art, multi-use stadium that
will serve as the Vikings home beginning in 2016
- U.S. Bank and Vikings also announce
“Places to Play” program, a multi-year, $1,000,000, statewide
investment into locations for Minnesota youth to play
- Program reinforces U.S. Bank’s and
Vikings commitment to supporting an active lifestyle of our youth
and communities in Minnesota
With construction of Minnesota’s state-of-the-art, multi-use
stadium more than halfway complete, the Minnesota Vikings can bank
on a substantial home field advantage every time they take the
field beginning in 2016.
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U.S. Bank Stadium (Photo: U.S. Bank)
Effective today, that stadium also has a name: U.S. Bank
Stadium.
U.S. Bank, the fifth-largest commercial bank in the United
States, and the Minnesota Vikings today announced a 20-year
partnership for the exclusive naming rights of the Vikings’ new
stadium. The announcement highlights two prominent and storied
Minnesota institutions coming together with a focus on
strengthening the economic and social well-being of the state and
surrounding communities. Terms of the partnership were not
disclosed.
Described by architects as an authentic structure influenced by
its Minnesota location, U.S. Bank Stadium exhibits a bold,
progressive design and combines efficient functionality with
stunning architecture. The stadium’s transparent ETFE roof,
combined with the world’s largest pivoting glass doors and an
entire glass wall that overlooks the downtown Minneapolis skyline,
will give users an outdoor feel in a climate-controlled
environment. As one of the most technologically-advanced stadiums
in the country and boasting some of the NFL’s closest seats to the
field, U.S. Bank Stadium will also provide an unprecedented
game-day experience.
U.S. Bank Invests In Stadium Where Vikings Play
“The Minnesota Vikings are a treasure for all citizens of
Minnesota and our surrounding states to embrace, enjoy and
enthusiastically support,” said Richard Davis, chairman,
president and CEO, U.S. Bank. “As Minnesota’s hometown bank, U.S.
Bank has been investing in the financial futures of individuals,
families, small businesses and large enterprises for more than 150
years. Today, it is our privilege to make this new investment in
the Vikings and the entire state of Minnesota. We look forward to
U.S. Bank Stadium being a place that will drive economic vitality
in Minneapolis-St. Paul, as well as a place where friends and
families will create lasting memories celebrating civic pride and
the competitive accomplishments of the Minnesota Vikings.
“On behalf of the entire Minnesota Vikings organization, we
would like to thank Richard and the 67,000 U.S. Bank employees for
their belief in, and support of, the Vikings and this new stadium
and for the commitment they make in the economic and social
well-being of Minnesota and its citizens every day,” said Vikings
Owner/President Mark Wilf. “We are proud to partner with a
storied and respected Minnesota institution to introduce both U.S.
Bank Stadium and the Places to Play program, both of which will
serve as assets for the entire Minnesota community.”
“Securing a prominent Minnesota company with a long history in
the state as the naming rights partner for this stadium continues
the effort of promoting and supporting Minnesota businesses and
individuals with this project,” said Minnesota Sports Facilities
Authority Chair Michele Kelm Helgen. “With its hundreds of
events annually, U.S. Bank Stadium will be an asset to
Minneapolis-St. Paul and the entire state.”
U.S. Bank and Vikings Invest In Places Where Minnesota Youth
Play
Reinforcing both U.S. Bank’s and the Vikings commitment to youth
and the community, the partners also announced a $1,000,000
investment into locations across the state where Minnesota children
will play through the “Places to Play” program. The Places to Play
program is a state-wide, grant-making initiative focused on
investments in the community facilities that contribute to the
quality of life including parks, playgrounds, trails and athletic
facilities. For the next several years, U.S. Bank and the Vikings
will make grants totaling $250,000 annually to improve and enhance
public venues across the state of Minnesota. Communities can apply
for the grants beginning in September 2015 and winners will be
selected by the Places to Play advisory committee.
Davis added: “At U.S. Bank, we believe that we are only
as strong and vibrant as the communities we serve and we are deeply
committed to helping Minnesotans reach their full potential
financially and in their quality of life. The recreational and play
spaces across the 87 counties in Minnesota are simply one example
of catalysts for turning potential into promise and promise into
exceptional achievement. Joining forces with the Vikings as the
naming partner for U.S. Bank Stadium gives us the platform and the
responsibility to make great things happen for the youth of
Minnesota. We are excited for the kickoff of the Places to Play
initiative, as well as the kickoff of the Vikings 2016 season.
Skol, Vikings!”
Wilf added: “The Vikings have never wavered in our
commitment to the physical well-being of Minnesota’s children. The
partnership with U.S. Bank is a natural fit as both the Vikings and
U.S. Bank are strong community advocates who care about similar
charitable causes throughout the state of Minnesota, particularly
as it relates to children. The Places to Play initiative is the
next step in that continued commitment, and we look forward to
launching the program later this year.”
About U.S. BankU.S. Bancorp (NYSE: USB), with $410
billion in assets as of March 31, 2015, is the parent company of
U.S. Bank National Association, the fifth-largest commercial bank
in the United States. The company operates 3,172 banking offices in
25 states and 5,016 ATMs and provides a comprehensive line of
banking, brokerage, insurance, investment, mortgage, trust and
payment services products to consumers, businesses and
institutions. Visit U.S. Bancorp on the web at www.usbank.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150615006435/en/
U.S. BankDana Ripley,
612-303-3167dana.ripley@usbank.comorMinnesota VikingsJeff Anderson,
952-828-6570andersonj@vikings.nfl.net
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