OMAHA, Neb., April 6, 2016 /PRNewswire/ -- Union Pacific
Railroad's social-media based high school photo safety campaign is
a 2016 Telly Awards Bronze winner. The campaign urges photographers
and high school seniors to refrain from taking photographs on or
near railroad tracks.
Through startling videos, Union Pacific compares the dangers of
snapping photos on tracks to posing for senior pictures on a busy
road. Neither are safe locations. The campaign airs exclusively on
social media channels. Union Pacific worked with St. Louis-based Geile/Leon Marketing
Communications to develop the creative.
The Telly Awards was founded in 1979 and is the premier award
honoring outstanding local, regional, and cable TV commercials and
programs, the finest video and film productions, and online
commercials, video and films. Winners represent the best work of
the most respected advertising agencies, production companies,
television stations, cable operators, and corporate video
departments in the world.
A judging panel of more than 500 accomplished industry
professionals judged the competition, evaluating entries to
recognize distinction in creative work. Less than 10 percent of
entries are chosen as winners of the Silver Telly, the highest
honor. Approximately 25 percent of entries are chosen as Bronze
Telly winners.
About Union Pacific
Union Pacific Railroad is the
principal operating company of Union Pacific Corporation (NYSE:
UNP). One of America's most recognized companies, Union Pacific
Railroad connects 23 states in the western two-thirds of the
country by rail, providing a critical link in the global supply
chain. From 2006-2015, Union Pacific invested approximately
$33 billion in its network and
operations to support America's transportation infrastructure. The
railroad's diversified business mix includes Agricultural Products,
Automotive, Chemicals, Coal, Industrial Products and Intermodal.
Union Pacific serves many of the
fastest-growing U.S. population centers, operates from all major
West Coast and Gulf Coast ports to eastern gateways, connects with
Canada's rail systems and is the
only railroad serving all six major Mexico gateways. Union Pacific provides value to its roughly 10,000
customers by delivering products in a safe, reliable,
fuel-efficient and environmentally responsible manner.
High school photo campaign videos:
https://www.youtube.com/watch?v=QsmqRHp7DpE
https://www.youtube.com/watch?v=IJiMOyR4lPY
Photo - http://photos.prnewswire.com/prnh/20160405/351944
Photo - http://photos.prnewswire.com/prnh/20160405/351945
Logo - http://photos.prnewswire.com/prnh/20110304/LA59497LOGO
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visit:http://www.prnewswire.com/news-releases/union-pacifics-high-school-photo-safety-campaign-named-2016-telly-awards-winner-300246887.html
SOURCE Union Pacific Railroad