UnitedHealthcare’s Baby Blocks® Helps Expectant Mothers in Tennessee Deliver Healthy Babies
November 17 2015 - 4:25PM
Business Wire
- Expectant mothers who enroll in the
online program keep healthy-baby appointments and maintain healthy
behaviors throughout pregnancy
- Interactive incentive program
available to Tennesseans enrolled in UnitedHealthcare Medicaid
plan
Expectant mothers who enroll in UnitedHealthcare Community
Plan’s Baby Blocks® interactive incentive program keep
healthy-baby appointments and maintain healthy behaviors through
their pregnancies, as well as deliver healthy babies.
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UnitedHealthcare mascot Dr. Health E.
Hound leads a group of teen moms and moms-to-be in healthy
exercises at the 15th annual Teaching Teens Outstanding Parenting
Skills (T-TOPS) conference at the Central Baptist Bearden church in
Knoxville, Tenn. UnitedHealthcare representatives gave a special
lunchtime presentation on UnitedHealthcare’s Healthy First Steps
case management program and Baby Blocks, an award-winning, free
online wellness-incentive program. (Photo Credit: Bryan Allen)
Baby Blocks helps new and expectant moms manage doctor
visits and promotes healthy behavior during pregnancy and the first
15 months of their baby’s life. The interactive tool is available
to women covered by UnitedHealthcare Community Plan in 16 states,
including Tennessee. Expectant moms receive incentives for
completing prenatal, postpartum and healthy-baby appointments.
Users can access Baby Blocks via a mobile web application on
their iPhones and Android smartphones.
“The response we’ve received from moms and mom’s to be that are
using UnitedHealthcare’s Baby Blocks program has been very
positive,” said Rita Johnson-Mills, CEO of UnitedHealthcare
Community Plan of Tennessee. “This fun and easy-to-use tool gives
mothers a helping hand – it’s an opportunity to improve their
health and the health of their babies, and receive some rewards as
well.”
In Tennessee, the infant mortality rate is more than 7 per 1,000
live births, ranking the state 41st , according to United Health
Foundation’s 2014 America’s Heath Rankings® report, and more than 9
percent of babies weigh less than 2,500 grams (5 pounds, 8 ounces).
Baby Blocks can help increase safe and healthy pregnancies
and deliveries. Since its launch in Tennessee in 2012, more than
9,000 babies have been born.
The program enables users to receive email appointment alerts
and wellness-related text messages, connect directly with maternity
nurses and earn rewards for keeping the appointments. Rewards
include gift cards to retail outlets, and maternity-related items
such as teething rings, diaper bags, thermometers and other
items.
UnitedHealthcare serves more than 1 million people in Tennessee
with a network of 142 hospitals and more than 25,000 physicians and
other care providers statewide.
About
UnitedHealthcareUnitedHealthcare is dedicated to helping
people nationwide live healthier lives by simplifying the health
care experience, meeting consumer health and wellness needs, and
sustaining trusted relationships with care providers. The company
offers the full spectrum of health benefit programs for
individuals, employers, military service members, retirees and
their families, and Medicare and Medicaid beneficiaries, and
contracts directly with more than 850,000 physicians and care
professionals, and 6,000 hospitals and other care facilities
nationwide. UnitedHealthcare is one of the businesses of
UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and
well-being company. For more information, visit UnitedHealthcare at
www.uhc.com or follow @myUHC on Twitter.
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version on businesswire.com: http://www.businesswire.com/news/home/20151117006990/en/
UnitedHealthcareBuddy Castellano,
952-931-4775buddy_castellano@uhc.com
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