By Rory Gallivan

LONDON--Shares in blur Group PLC (BLUR.LN) soared Tuesday after the online services exchange platform said its service that targets businesses with 50 or more employees is getting more customers, including large firms such as consumer goods supplier Unilever PLC.

blur, whose aim is to be an "Amazon or Ebay for businesses" with an exchange offering services such as design and accountancy, said it is also winning repeat business from clients such as the French food group Danone SA.

"Our platform is, more than ever, ready to service the business needs of the larger enterprise organization," said Chief Executive Philip Letts.

blur launched on the London Stock Exchange in 2012 and became a darling of the U.K. tech scene after its share price soared. But its shares sank following a series of revenue warnings and remain well short of previous highs.

Shares at 1013 GMT, up 5 pence, or 22.5%, at 30 pence valuing the company at 14.1 million pounds ($22 million).

Write to Rory Gallivan at rory.gallivan@wsj.com; Twitter: @RoryGallivan

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