Burger King Worldwide Inc. (BKW) has hired Fernando Machado for the newly created post of senior vice president of global brand management, Bloomberg News reported Monday.

Mr. Machado was previously a vice president with Unilever PLC (UL, ULVR.LN), focusing on the Dove brand, Bloomberg reported.

Full story at http://www.bloomberg.com/news/2014-03-24/burger-king-hires-unilever-vp-to-help-hone-global-brand.html

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