Alibaba In Partnership With Unilever To Reach China's Rural Consumers
July 20 2015 - 04:41AM
Dow Jones News
BEIJING--Consumer products giant Unilever PLC (UL) and Chinese
e-commerce giant Alibaba Group Holding Ltd. (BABA) said Monday they
have signed an agreement to work together to better reach China's
rural consumers, expand the use of data to improve Unilever's
online advertising strategy, and other initiatives.
The companies will also collaborate further on tagging each
Unilever product with unique QR codes to allow consumers to verify
the product's authenticity, Alibaba said in a statement.
China's retail trends suggest that Unilever has been among
several Western companies that have been feeling the pain of the
shift of Chinese consumers to online shopping. Unilever's China
sales plunged in the second half of last year, which the company
attributed to a slowing Chinese economy and a pullback in consumer
spending.
Write to Gillian Wong at Gillian.wong@wsj.com
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