- The first film, about auctions, debuts
today on Artsy and the UBS Art Studio
- Films about galleries, patrons, and art
fairs to come
Today, Artsy and UBS launch the first in a
four-part series of short films exploring the contemporary art
market, titled "The Art Market (in Four
Parts)." Making its debut amidst the busy season of
auctions and international art fairs and events, the series
illuminates for a broad global audience the mechanisms and players
behind the art market — including how and why it fuels astronomical
prices for contemporary art.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160518006245/en/
Each film will focus on a major aspect of today’s art-world —
auctions, galleries, patrons, and art
fairs — engaging some of today’s most influential art-world
personalities and experts in conversation. Paired with historical
footage and related ephemera, commentary from philanthropist Eli
Broad; artists Elmgreen & Dragset; Art Basel’s
Director Americas Noah Horowitz; gallerist Dominique
Lévy; Mary Rozell, Global Head of the UBS Art
Collection; Matthew Slotover, co-founder of Frieze; Xin
Li, Deputy Chairman of Christie’s Asia; and many others will
tell informative, insightful stories of the art market’s economic
and cultural influence in society today.
The first film, about auctions, is now live on Artsy (artsy.net)
as well as UBS’s contemporary art page on the company’s website. It
will be followed by short film primers on galleries, patrons, and
art fairs, rolling out one per week, respectively. All four films
were directed by Oscar Boyson, who also previously directed
“The Short History of the World’s Most Important Art Exhibition,”
about the Venice Biennale, for Artsy and UBS.
Throughout their partnership, Artsy and UBS have worked together
to make knowledge of the art world more accessible to a global
audiences. The film series is the third iteration of an ongoing
collaboration, following “The Year in Art,” a dynamic multimedia
experience surveying the contemporary art landscape in 2015, and
“Behind the Biennale,” a series of short films about the 56th
International Art Exhibition of la Biennale di Venezia.
“Supporting Artsy’s mission to make art accessible and to
be a resource for anyone interested in art, our editorial content
reaches both art insiders and a broad audience with stories that
take readers to the front lines of the global art-world circuit,”
says Marina Cashdan, Editorial Director at Artsy. “Together
with UBS, a like-minded partner in helping art lovers understand
the complexities of the market, we’re creating substantive content
that will engage and inform readers around the world.”
“Our latest collaboration with Artsy helps to shine a light on
the often complex and exciting world of contemporary art as well as
provide thoughtful insight on the inner workings of the art
market,” said Johan Jervøe, Group Chief Marketing Officer,
UBS. “This very much mirrors the way in which we help our clients
navigate the challenges and opportunities of the financial
world.”
Oscar Boyson, director of “The Art Market in Four Parts,”
is a film producer and director born and raised in Maine. As a
producer, his projects include “The Neistat Brothers” for HBO and
feature-length films “Frances Ha,” “Mistress America,” and “Heaven
Knows What.” As director, his work includes short films, video
essays, and the M2M Series "Iconic" on Apple TV.
ABOUT ARTSY
Artsy is the leading resource for learning about and collecting
art from over 4,000 leading galleries, 600 museums and
institutions, 60 international art fairs, and select auctions.
Artsy provides free access via its website (Artsy.net) and iPhone
and iPad apps to 400,000 images of art and architecture by 50,000
artists, which includes the world’s largest online database of
contemporary art. Artsy's encyclopedic database spans historical
works, such as the Rosetta Stone and the Colosseum, to modern and
contemporary works by artists such as Pablo Picasso, Willem de
Kooning, Richard Serra, Sarah Lucas, and Cindy Sherman. Powered by
The Art Genome Project, a classification system that maps the
connections between artists and artworks, Artsy fosters new
generations of art lovers, museum-goers, patrons, and
collectors.
ABOUT UBS AND CONTEMPORARY ART
UBS’s long and substantial record of patronage in contemporary
art actively enables clients and audiences to participate in the
international conversation about art and the global art market
through the firm’s contemporary art platform. UBS’s extensive
roster of contemporary art initiatives and programs currently
includes: the UBS Art Collection, one of the world’s largest and
most important corporate collections of contemporary art; the
firm’s long-term support for the premier international Art Basel
shows in Basel, Miami Beach, and Hong Kong, for which UBS serves as
global Lead Partner; and the Guggenheim UBS MAP Global Art
Initiative. These activities are complemented by a number of
regional partnerships with fine art institutions including the
Fondation Beyeler in Switzerland, Galleria d’Arte Moderna in Milan,
the Nouveau Musée National de Monaco, the Louisiana Museum of
Modern Art in Denmark, and the Art Gallery of New South Wales in
Sydney, Australia. UBS also provides its clients with insight into
the contemporary art world through the free art news app Planet
Art, collaborations with the Swiss Institute; and the online
resource Artsy; as well as through services offered by the UBS Art
Competence Center and the UBS Arts Forum. For more information
about UBS’s commitment to contemporary art, visit ubs.com/art.
ABOUT UBS PLANET ART
Since its launch in 2013, Planet Art, UBS’s free art news
aggregator app, has emerged as a valuable real-time resource for
information about contemporary art. Now available for download on
all mobile devices, Planet Art collects and organizes news,
features and market stories from a broad range of news outlets,
niche publications and blogs. The “intelligent” app uses a unique
algorithm to read, index and objectively rank articles, which can
then be customized in a dedicated section called “my stream” so
users can follow news and features on specific artists,
institutions, cities, events and more. Planet Art was developed by
UBS to provide its clients, seasoned professionals and beginning
art enthusiasts alike with a simple tool to navigate the growing
and often fragmented landscape of art information. It has boasts
more than 30,000 downloads and has been acknowledged by the Webby's
and won a Red Dot award for design. Click here for more information
and to download Planet Art.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160518006245/en/
Media:For inquiries about Artsy:Michelle Finocchi, +1
973-452-3283michelle@artsy.netorGraham Newhall, +1
401-529-3232graham@artsy.netorFor inquiries about UBS:Polskin Arts
& Communications CounselorsAmy Wentz, +1
212-715-1551amy.wentz@finnpartners.com
UBS (NYSE:UBS)
Historical Stock Chart
From Mar 2024 to Apr 2024
UBS (NYSE:UBS)
Historical Stock Chart
From Apr 2023 to Apr 2024