By Laura Kusisto 

Related Cos., best known as a developer of luxury condo towers and landmark properties such as New York's Time Warner Center, will announce a deal this week that highlights a less flashy side: its huge and growing portfolio of affordable housing.

Related has agreed to buy more than 3,000 affordable apartments for nearly $270 million from groups led by Sheldon Baskin, a Chicago-based investor in affordable housing. Mr. Baskin, who is 78 years old, said in an interview that he was ready to wind down his business.

The price works out to about $87,750 per unit, which some analysts said is a price that will allow Related to keep the units affordable over time. What's more, Related plans to invest $262 million to renovate the units, half of which are located in Chicago and the rest scattered in 10 other cities across the U.S., from Iowa to Florida.

Analysts said there are several reasons why the portfolio makes sense for Related: The buildings provide a steady cash flow, especially given strong demand for affordable housing in cities where rents are rising. The firm also has an experienced internal management team that can run buildings more efficiently than smaller operators and thus generate better returns.

"A company like Related, they're super managers, they have large portfolios, they have economies of scale," said Julie Hertzog, executive director of the nonprofit Affordable Housing Investors Council.

Stephen Ross, Related's Chairman, founded the company in the 1970s largely as a developer of affordable housing. Although the company expanded into more lucrative areas of real estate, it continued to grow its affordable and workforce housing portfolio. The company now owns more than 45,000 such units, up from 15,000 in the early 1980s.

While the affordable-housing business isn't especially fashionable, Related executives say it provides a stable underpinning to its more volatile ventures in the high-end residential market and its work on complicated and time-consuming projects, such as Hudson Yards, a $20 billion mega development in Manhattan that could eventually include 16 skyscrapers when completed in 2024.

"During 2008 and 2009 when you couldn't get a construction loan to save your life and development ground to a halt, those were some of the busiest years that I had because affordable housing preservation continues to march on," said Matthew Finkle, president of Related's affordable housing division.

In many cases, affordable housing developers receive a combination of tax credits, as well as management and other fees from federal and state agencies for the properties they own. In some cases, they may receive rent subsidies for low-income renters directly from the Department of Housing and Urban Development.

The largest piece of the portfolio that Related is acquiring from Mr. Baskin's group is the 628-unit Marshall Field Garden Apartments, in Chicago's affluent Old Town neighborhood. Even though the complex's affordable housing designation expires in 2017, after which it can be converted to a market-rate complex, Related said it plans to keep the Marshall Field complex affordable. In fact, Related says that it has never converted an affordable apartment to market-rate. As part of the Chicago renovations, Related will agree to keep the complex affordable for 30 years.

'I'm pleased that Related has made this commitment to Chicago and that our working families will continue to be able afford to live here," Chicago Mayor Rahm Emanuel said in a statement. He added that the deal will "bring us closer to our goal to create, improve and preserve more than 41,000 units of housing in the city by 2018."

The Marshall Field apartments are part of the federal subsidy program known as Section 8, which means that HUD makes up the difference between what tenants can afford--a figure pegged at 30% of their incomes--and market rents. Related plans to invest $70 million in renovating the 6-acre complex, including the construction of a new fitness center and laundry rooms, and the addition of after-school programming.

The renovations may mean that the rents for the buildings are higher, as appraised by HUD, which will increase the amount the company receives from the federal government for subsidized renters. Currently, average total rents in the complex are $1,435 a month. By undertaking renovations, Related also receives a development fee from the federal government and is able to issue tax credits.

"These guys have just a deep and abiding understanding of how you do affordable housing and mix and match different subsidies," said Alan Wiener, group head of multifamily at Wells Fargo, which provided equity and financing for the deal. The Illinois Housing Development Authority also provided tax-exempt bonds.

The Marshall Field Garden Apartments, developed by the estate of Marshall Field under the direction of his grandson, was at the time of construction in 1929 and 1930 the largest moderate-income housing development in the country, according to the book, "The Poorhouse: Subsidized Housing in Chicago."

The 10-building complex, where amenities back then included a newspaper, theater group and school, was a magnet for young professional couples. Over time, it changed hands a number of times and now is an island of poor residents as the neighborhood around it has gentrified.

Mr. Finkle said Related plans to invest in restoring historic features such as the ornate archways and installing 4,500 custom-designed windows.

He said that many people have asked why they didn't decide to convert the property in a prime area to market-rate. "That's not what's right for the 1,500 people who live there, who've called it home for 25, 30 years," he said.

Write to Laura Kusisto at laura.kusisto@wsj.com

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