TSYS Study Shows Wide Adoption of Mobile Banking Apps Among U.S. Consumers
September 28 2015 - 9:00AM
Business Wire
Interest in using mobile technology to manage
and protect finances continues to grow
TSYS (NYSE: TSS) today announced the results of its 2015 U.S.
Consumer Payment Choice Study. New to the fifth annual research
were findings related to mobile app usage. The online survey of
more than 1,000 U.S. consumers found that mobile applications
provided by financial institutions are highly adopted and
frequently used. Fifty percent of survey respondents said that they
have installed a mobile app from their bank. Of those respondents,
70 percent said that they use the app a few times a month or
more.
“We expect the emphasis on digital engagement and technology to
continue as innovation increases and new products become available
to consumers,” said John Dale Hester, group executive of
Relationship Management at TSYS. “Providing a more robust customer
experience and expanded consumer choices will help drive progress
and innovation within the payments industry.”
In addition to providing insight into the growth of digital
engagement, the study also uncovered drivers of consumer behavior
and information around consumer preferences for payment and
communication methods. Other key findings included:
- Although debit continues to be the most
preferred payment type among U.S. consumers, it has declined during
the last two years. Forty-one percent of consumers prefer debit
cards, down from 43 percent in 2014 and 49 percent in 2013. Credit
card preference held steady at 35 percent.
- Loyalty and rewards are important in
driving consumer behavior and affecting payment preference.
Fifty-five percent of respondents chose rewards as the most
attractive feature of their preferred credit card.
- When interacting with their financial
services provider, email is the most preferred channel of
communication among consumers. Forty-six percent reported
preferring email communication from their bank regarding purchase
transactions.
- When asked about the frequency of
getting marketing and special offers, 43 percent of respondents
reported that they would prefer to receive these communications
once a month.
TSYS executives will present findings from the study during this
week’s PayThink Conference in Las Vegas, Nev., on September 30, at
11 a.m. PDT. To learn more about U.S. consumer preferences and to
get complete survey results, visit:
http://tsys.com/2015USConsumerResearch/.
About TSYS
At TSYS® (NYSE: TSS), we believe payments should revolve around
people, not the other way around. We call this belief
People-Centered Payments®. By putting people at the center of every
decision we make, TSYS supports financial institutions, businesses
and governments in more than 80 countries. Through NetSpend®, A
TSYS Company, we empower consumers with the convenience, security,
and freedom to be self-banked. TSYS offers issuer services and
merchant payment acceptance for credit, debit, prepaid, healthcare
and business solutions.
TSYS’ headquarters are located in Columbus, Ga., U.S.A., with
local offices spread across the Americas, EMEA and Asia-Pacific.
TSYS is a member of The Civic 50 and was named one of the 2015
World’s Most Ethical Companies by Ethisphere magazine. TSYS
routinely posts all important information on its website. For more,
visit us at www.tsys.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150928005182/en/
TSYS Media RelationsCyle Mims,
+1-706-644-3110cylemims@tsys.comorTSYS Investor RelationsShawn
Roberts, +1-706-644-6081shawnroberts@tsys.com
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