Tiffany & Co. Launches Video Series on Contemporary Art: New Ways of Seeing
November 29 2016 - 8:30AM
Business Wire
Tiffany & Co. will present the first of a five-part video
series on contemporary art entitled New Ways of Seeing with each
remaining film video to be released in one-month intervals. Tiffany
& Co. commissioned cultural leaders to script videos and
examine different compelling art-related topics. Tiffany & Co.
is proud to highlight these critics and curators who push the
boundaries of convention.
The overarching concept for the video library was inspired by
the 1972 BBC television series and book entitled Ways of Seeing,
which uniquely examined how we look at art and the meaning of
imagery through the context in which we view it. Tiffany & Co.
has contemporized this discussion and tapped American art critic
Jerry Saltz to write and star in the first episode. Saltz titled
his three and a half minute video “Art Contains Multitudes” and it
features the renowned critic engaging in insightful yet playful
conversation with three contemporary artists. Portrait painter
Kehinde Wiley shares his thoughts on how artists can revolutionize
perception while artist Shantell Martin describes the simplicity
behind her process. Irish artist Oliver Jeffers acknowledges the
fine line between creation and destruction.
“The new film series explores how the role of art has evolved
alongside our lives, and ideas in the digital world that reflect
how we consume information and record our creativity today,” said
Frederic Cumenal, Chief Executive Officer, Tiffany & Co. The
next episode of New Ways of Seeing is written by performance artist
Miranda July and takes a closer look at the debate around what
exactly constitutes art.
Episode one, “Art Contains Multitudes,” is available for
download or can be viewed here:
https://www.dropbox.com/s/mh0evttyckh8qgg/NEW%20WAYS%20OF%20SEEING_DELIVERY%2011-28-16.mp4?dl=0
About Tiffany and the Arts
Tiffany & Co. has a long history of supporting the arts,
guided by the belief that a successful company has a responsibility
to the greater community. Tiffany’s legacy with the arts dates back
to its founder, Charles Lewis Tiffany, an original trustee of
The Metropolitan Museum of Art, and his son Louis Comfort Tiffany,
a pioneering designer and jeweler of the American Art
Nouveau movement. Tiffany continues its commitment to arts and
culture with its support of the Whitney Museum of American Art
in New York and sponsorship of the next three Whitney
Biennials through 2021.
Tiffany is the internationally renowned jeweler founded in New
York in 1837. Through its subsidiaries, Tiffany & Co.
manufactures products and operates TIFFANY & CO. retail stores
worldwide, and also engages in direct selling through Internet,
catalog and business gift operations. For additional information,
please visit Tiffany.com
TIFFANY, TIFFANY & CO., and T&CO. are trademarks of
Tiffany and Company and its affiliates.
#NewWaysOfSeeing #TiffanyArts @tiffanyandco
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Tiffany & Co.Nathan Strauss,
646-428-5941nathan.strauss@tiffany.com
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