NET-A-PORTER and Tiffany & Co. Announce Global Collaboration
April 12 2016 - 8:00AM
Business Wire
NET-A-PORTER and Tiffany & Co. today announced an
unprecedented global collaboration to make select Tiffany designs
available for purchase on NET-A-PORTER.COM, beginning April
27 for a limited time.
NET-A-PORTER will be the only authorized online destination
beyond Tiffany’s own channels where customers will find Tiffany
& Co. jewelry, helping the brand reach new and prospective
audiences among NET-A-PORTER’s loyal following in over 170
countries. This engagement significantly furthers the reach of
Tiffany’s ecommerce presence, currently in 13 countries.
“Founded in New York, Tiffany has been a renowned house of
luxury for 179 years, and brand collaborations with innovative
businesses like NET-A-PORTER help ensure that Tiffany’s timeless
designs reach a new generation of customers, wherever they are,”
said Philippe Galtie, senior vice president of international sales
at Tiffany & Co. “With their recognized edit and fashion
authority, NET-A-PORTER will re-introduce Tiffany as more than the
legendary jeweler, but an expression of personal style.”
“Tiffany is such an important brand in luxury jewelry, and its
heritage holds a special meaning for so many of our customers at
NET-A-PORTER,” said Sarah Rutson, vice president of global buying
for NET-A-PORTER. “We are thrilled to serve as Tiffany’s first ever
global ecommerce partner, an extraordinary coup for both brands. By
marrying the ultimate legacy jewelry brand with the ultimate
destination in online luxury fashion, we hope to re-introduce
Tiffany to a highly engaged and fashion-conscious global
consumer.”
The collaboration will go live on April 27, beginning with an
edit of Tiffany’s iconic Tiffany T collection, which perfectly
complements the unique style of the modern NET-A-PORTER woman.
About Tiffany & Co.
Tiffany is the internationally renowned jeweler founded in New
York in 1837. Through its subsidiaries, Tiffany & Co.
manufactures products and operates TIFFANY & CO. retail stores
worldwide, and also engages in direct selling through Internet,
catalog and business gift operations. For additional information,
please visit Tiffany.com.
About NET-A-PORTER
NET-A-PORTER launched in June 2000 and has since established
itself as the world’s premier online luxury fashion destination. A
pioneer of innovation; NET-A-PORTER speaks to a global monthly
audience of 6 million female luxury consumers, fans and followers
via the weekly shoppable digital magazine THE EDIT, powered by
NET-A-PORTER, and PORTER Magazine, the game-changing luxury fashion
magazine powered by NET-A-PORTER that combines the intimacy of
print with a state-of-the-art digital shopping experience and THE
NET SET, the world’s first shoppable social media platform powered
by NET-A-PORTER. NET-A-PORTER is presented in the style of a
fashion magazine, is renowned for its unparalleled edit comprising
more than 450 of the world’s most coveted designer brands,
including Saint Laurent, Isabel Marant, Alexander McQueen,
Givenchy, Valentino, Dolce & Gabbana, Gucci and Stella
McCartney, over 190 specialist beauty brands within NET-A-SPORTER.
NET-A-PORTER champions unparalleled customer service – offering
express worldwide shipping to more than 170 countries (including
same-day delivery to Manhattan, London and Hong Kong and next-day
delivery to the UK, US, Germany, France, Australia and Singapore),
a seamless shopping experience across mobile, tablet, desktop,
email and telephone, luxurious packaging, easy returns and a
multi-lingual customer care and personal shopping team that are
available 24/7, 365 days.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160412005146/en/
Press:Tiffany & Co.Nathan Strauss,
646-428-5941nathan.strauss@tiffany.comorNET-A-PORTERChristine Kapp,
212-901-3093Christine.Kapp@net-a-porter.com
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