Target Reveals Design Elements of Next Generation of Stores
March 20 2017 - 5:21PM
Business Wire
First fully reimagined store to open this fall
in Houston market, with plans to roll out new elements of design to
hundreds more
Target Corporation (NYSE: TGT) today unveiled design elements
for the company’s most ambitious store re-design to date, with
plans for the first fully reimagined store to open in the Houston
suburb of Richmond near Grand Parkway Southwest. From the stage at
Shoptalk, the retail and ecommerce event held in Las Vegas,
Target’s chairman and CEO Brian Cornell introduced Target’s newest
store redesign plans as part of the company’s commitment to invest
billions of dollars over the next three years to reimagine hundreds
of existing stores.
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The inspiration entrance features
displays of exclusive brands and inspiring seasonal moments.
(Photo: Business Wire)
“With our next generation of store design, we’re investing to
take the Target shopping experience to the next level by offering
more elevated product presentations and a number of time-saving
features,” said Cornell. “The new design for this Houston store
will provide the vision for the 500 reimagined stores planned for
2018 and 2019, with the goal of taking a customized approach to
creating an enhanced shopping experience.”
The Next Generation of Target’s Store Design
In October, Target will open its first fully reimagined store 35
miles southwest of Houston, conveniently located off of the Grand
Parkway Southwest in Aliana’s Market Center. There, the new 124,000
square-foot store will offer guests the newest shopping experience
as Target evolves its stores.
In addition to the Houston location, 40 additional stores will
receive elements of Target’s next generation re-design when they
are updated in October 2017. Guest feedback and learnings from this
new design will influence Target’s customized approach to the 500
stores being reimagined in 2018 and 2019.
Design Features
To create an experience that’s uniquely Target, the modernized
design features will include glazed, large glass windows at the
front of store, stenciled concrete floors and unique lighting
throughout. Additionally, the new design offers two entrances, each
with a specific guest need in mind. Guests can enter through one
entrance to find displays of exclusive brands and inspiring
seasonal moments, and the other for easy pick-up of online orders
and groceries. Illustrations of the elements that make up Target’s
next generation store design can be viewed here. Additional
features include:
- Elevated, cross-merchandise product
presentations will amplify Target’s exclusive style assortment
across apparel and accessories, home, jewelry and beauty,
encouraging guests to browse.
- For time-starved guests, the second
entrance will offer easy access to grocery, a Wine & Beer shop,
self-checkout lanes and a dedicated Order Pickup counter within
steps from each other.
- Outside this entrance, guests will find
dedicated parking spaces where team members will bring out online
orders.
- An enhanced grocery department design
will feature woodgrain fixtures, a robust assortment of fresh
produce as well as quick grab-and-go options and meal
solutions.
- New for Target, curved, more circular
center aisles will feature merchandise displays to engage guests
with compelling products in unexpected places.
- Store team members will be equipped
with new technology – available in all stores this fall – to search
inventory, take payment from a mobile point-of-sale system and
arrange delivery, all from the sales floor.
Target’s investment to reimagine 600 stores by 2019 is part of
the company’s strategy to create a smart network, with stores,
digital channels and supply chain working together to meet guests’
needs. This announcement follows Target’s previously shared plans
to open more than 100 small-format stores over the next three
years, curating the best of Target for dense urban neighborhoods
and college campuses.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests
at 1,806 stores and at Target.com. Since 1946, Target has given 5
percent of its profit to communities, which today equals millions
of dollars a week. For more information, visit
Target.com/Pressroom. For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on Twitter.
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Target CommunicationsKristy Welker, (612) 761-6025orTarget Media
Hotline, (612) 696-3400
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