Target Reports Strong Start to Black Friday in Stores and Record-Breaking Online Sales
November 25 2016 - 6:00AM
Business Wire
Savings to continue with new discounts and
unprecedented 15 percent off two-day sale in stores and online this
Sunday and Monday
Target Corporation (NYSE: TGT) today reported a strong start to
the holiday shopping season. Millions of guests visited Target
stores across the country and Target.com, which had its biggest day
ever and experienced double-digit growth, to save on Black Friday
deals, including the retailer’s lowest prices ever on select
items.
“Shopping at Target has become an annual Thanksgiving tradition
for millions of our guests, and we’re thrilled at the response
we’ve seen this year. We had a record-breaking day on Target.com
and traffic to our stores was strong,” said Brian Cornell, chairman
and CEO of Target, who greeted shoppers at the Jersey City Target
store in N.J. on Thanksgiving and will be ringing the opening bell
at the New York Stock Exchange in celebration of Kids Day later
this morning. “This year, we doubled down on offering guests an
incredible assortment at outstanding prices. Based on early
results, it’s clear that our deals are cutting through. We expect
this momentum to continue throughout the weekend and into next week
as we offer Target’s guests a truly unprecedented opportunity to
save 15 percent off nearly everything online and in our stores this
Sunday and Monday.”
Black Friday Pre-Sale and Thanksgiving Day Shopping
On Wednesday, guests started their shopping early with Target’s
Black Friday pre-sale on Target.com. New this year, Target’s guests
could take advantage of pre-sale deals in stores via Cartwheel,
resulting in the biggest day ever for new users of the popular
savings app. Early on Thursday morning, the savings continued as
Target offered guests access to nearly all of its Black Friday
doorbuster deals on Target.com. Target.com had a record-breaking
day, with traffic and sales eclipsing 2015 Cyber Monday, driven
largely by doorbusters in electronics. Target also saw an increase
in guests shopping via mobile, contributing to more than 60 percent
of the retailer’s online sales. Top performing Black Friday deals
at Target include:
- TVs were a top seller, with more than
3,200 TVs sold every minute in the first hour of store
opening.
- Apple products were among the most
popular deals, with guests taking advantage of savings on the iPad
Air 2, iPad Pro and Apple Watch Series 1.
- Popular gaming systems included Xbox
One S and PlayStation 4. Target sold half a million video games
within the first hour of store opening.
- Wearables saw a 50 percent sales
increase, including the Fitbit Charge HR.
- Top-selling toys included LEGO, NERF,
Our Generation and the Jetson V6 Hoverboard, which sold out in
minutes on Target.com.
- Target sold five times more wireless
headphones this Black Friday compared to last year, including the
popular Powerbeats Wireless In-Ear Headphone 2.
- Robotic vacuums, including the Hoover
Quest 700 Robotic Vacuum, generated 10 times the sales compared to
last year.
- Sales for family sleepwear were nearly
double compared to last year, driven by a 30 percent off savings
plus an additional 15 percent off in stores with Cartwheel.
- And, the 3-foot stuffed bear for $10, a
surprise hit from last year, sold out quickly in stores across the
country.
The Savings Continue, Including 15 Percent Off in Stores and
Online
As part of Target’s “10 Days of Deals,” today and tomorrow,
guests will receive 30 percent off apparel and accessories for the
entire family, plus an additional 15 percent off in stores using
Cartwheel. On Saturday, Nov. 26, guests can get big discounts on
holiday decorations, saving $50 when they spend $100 in the
Wondershop, Target’s destination in stores and online that features
more than 2,000 new festive products for the season.
Capping off “10 Days of Deals” and kicking off Cyber Week,
Target’s guests will receive an unprecedented opportunity to save
15 percent off nearly everything in stores and on Target.com this
Sunday, Nov. 27 and Monday, Nov. 28. The discount will go
live online early Sunday morning and will be applied at checkout
online and in stores during the two-day sale. No promo code or
coupon is required. The discount includes all gaming consoles,
iRobot vacuums, KitchenAid appliances and all Apple products.
As always, guests can use their REDcard for an additional five
percent off on nearly all items purchased in stores and online,
adding to the significant discounts Target is offering this season.
Online shoppers can continue to take advantage of free shipping on
Target.com through January 1, 2017. And the 30 million savvy deal
seekers who use Cartwheel will continue to find thousands of offers
throughout the holiday season.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests
at 1,802 stores and at Target.com. Since 1946, Target has given 5
percent of its profit to communities, which today equals more than
$4 million a week. For more information, visit
Target.com/Pressroom. For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on Twitter.
Note: Target welcomes media to its stores. To contact your local
store about shooting b-roll or photos or to request a local
interview during the holiday season, please visit “Find a Store” at
Target.com and contact the Leader on Duty.
Follow @TargetNews on Twitter for real-time news and
trends on holiday at Target.
For more information and assets, visit
Target.com/Pressroom.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161125005141/en/
Target CommunicationsJoshua Thomas, 612-761-6795orTarget Media
Hotline, 612-696-3400
Target (NYSE:TGT)
Historical Stock Chart
From Mar 2024 to Apr 2024
Target (NYSE:TGT)
Historical Stock Chart
From Apr 2023 to Apr 2024