Reed’s, Inc. Announces Reed’s Ginger Brews now available in more than 1,300 Target Stores Nationwide
October 05 2016 - 08:30AM
Reed’s, Inc. (NYSE:REED), maker of the top selling craft sodas
nationwide today announced that Reed’s Ginger Brews are now
authorized and available in 1,335 Target stores throughout the
country. Target is headquartered in Minneapolis, Minnesota and is
the second largest discount retailer in the U.S., operating 1,792
locations. Reed’s Extra Ginger Brew and Reed’s Original
Ginger Brew launched in stores last week and will be featured in
Target’s craft soda specialty set.
Neal Cohane, SVP Sales & Marketing commented, “This launch
in Target is a great opportunity to expand our brand presence in
the mainstream mass merchandise channel and meet the growing
consumer demand for the Reed’s brand. There is an evolution
in the mindset of retailers across the country as consumers are
drinking less of the typical artificial sodas and are seeking out
healthier alternatives like Reed’s, the leader in the premium craft
soda category. Target has not only recognized this shift in
consumer demand, but has embraced it.”
About TargetMinneapolis-based Target
Corporation (NYSE:TGT) serves guests at 1,792 stores and at
Target.com. Since 1946, Target has given 5 percent of its profit to
communities, which today equals more than $4 million a week. For
more information, visit Target.com/Pressroom. For a
behind-the-scenes look at Target, visit Target.com/abullseyeview or
follow @TargetNews on Twitter.
About Reed’s, Inc. Reed’s, Inc. makes the
top-selling sodas in the natural and specialty foods industry and
are sold in over 15,000 natural and mainstream supermarkets
nationwide. Reed’s products are sold through an additional
estimated 40,000 accounts that include specialty gourmet, natural
food stores, retail stores, convenience stores and restaurants
nationwide and in select international markets. Reed’s has sold
over 500 million bottles since inception in June 1989 and is
considered the leader of the fast growing craft soda category. Its
seven award-winning non-alcoholic Ginger Brews are unique in the
beverage industry, being brewed, not manufactured and using fresh
ginger, spices and fruits in a brewing process that predates
commercial soft drinks. The Company owns the top-selling root beer
line in natural foods, the Virgil’s Root Beer product line, and a
top-selling cola line in natural foods, the China Cola product
line. In 2012, the Company launched its Reed’s Culture Club
Kombucha line of organic live beverages. Other product lines
include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.
For more information about Reed’s, please visit the Company’s
website at: http://www.reedsinc.com or call 800-99-REEDS.
Follow Reed’s on Twitter at http://twitter.com/reedsgingerbrew;
Reed’s Facebook Fan Page at
https://www.facebook.com/ReedsGingerBrew
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed’s goals and strategies, contain “forward-looking
statements.” These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as “expects,” “should,” “believes,”
“anticipates” or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed’s is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed’s, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed’s
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-K and
Form 10-Q, as filed with the Securities and Exchange Commission, as
they may be amended from time to time. Reed’s undertakes no
obligation to publicly update any forward-looking statement,
whether as a result of new information, future events, or
otherwise.
CONTACT: Reed's, Inc. Investor Relations - Email: ir@reedsinc.com
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