Global Master Toy Licensee, Mattel, Among Other
Key Partners, Debut Brand-New Merchandise Collection for Girls
Available Exclusively at Target
All-New Television Special to Debut on
Turner’s BOOMERANG Timed to Retail Launch in March
Warner Bros. Consumer Products (WBCP) and DC Entertainment
(DCE), in partnership with Mattel, announced an exclusive
partnership with Target Corporation (NYSE: TGT) to offer a
first-look at the DC Super Hero Girls merchandise collection,
featuring a special assortment of merchandise across multiple
categories, including toys and dress up, apparel and accessories,
publishing and more, to be sold exclusively at Target, beginning in
March 2016. DC Super Hero Girls harnesses the power of the world’s
most iconic female characters from DC Comics, including Wonder
Woman, Supergirl, and Batgirl, as they learn to hone their super
powers in a high school setting and gives young fans the chance to
play, watch, read and be inspired to discover their full super
power potential.
Boomerang, a division of Turner, will also be the exclusive
broadcast partner for DC Super Hero Girls, with Boomerang as the
official broadcaster to bring the first animated television special
and the series of animated digital shorts to viewers. From
award-winning Warner Bros. Animation in partnership with Mattel’s
Playground Productions, the first 44-minute television special is
slated to premiere this Spring. The DC Super Hero Girls digital
animated shorts will also be featured on Cartoon Network’s CN App,
giving fans the opportunity to explore the DC Super Hero Girls
universe and get to know the Super Heroes. Additionally, the first
of a series of DC Super Hero Girls made-for-videos is scheduled for
release later this year, from Warner Bros. Home Entertainment.
“It’s time for girls to get their capes on and envision
themselves as strong, powerful and connected beings at the center
of their own superhero story, and DC Super Hero Girls provides a
brand-new, robust universe to do just that,” said Diane Nelson,
President of DC Entertainment, President of Warner Bros. Consumer
Products and President & Chief Content Officer of Warner Bros.
Interactive Entertainment. “The toys, dolls, action figures and
books that are rolling out at Target this spring, combined with the
fun animated series currently online, feature stories of
empowerment, inspiration and optimism that are relatable to girls.
This program is changing the face of superhero culture, and we are
really proud of that.”
“Target prides itself on keeping a pulse on pop culture, and we
have a legacy of getting behind the hottest franchises to bring our
guests exclusive merchandise from their favorite movies, television
shows and characters,” said Scott Nygaard, senior vice president of
merchandising, Target. “We are thrilled to be working with some of
the industry’s leading partners to introduce a new generation to
these inspirational characters, and know fans of all ages will
embrace these beloved and iconic heroines as they build new
memories.”
DC Super Hero Girls merchandise will fly onto shelves
nationwide, exclusively at Target, beginning in March 2016.
Featured products from the new line include: toys, dress up,
apparel, accessories, publishing and more. Master toy partner
Mattel unveils its new DC Super Hero Girls collection, featuring
the industry-firsts: the first-ever 6-inch action figure designed
for girls; first 12-inch collection of action dolls featuring
strong, athletic bodies that stand on their own in heroic poses;
and first-ever action role-play toys for girls.
The DC Super Hero Girls global merchandise program will hit
retail worldwide, beginning in July 2016, offering a wide range of
product to fans around the world.
Additionally, WBCP, DCE and Mattel will be launching a DC Super
Hero Girls App in March, allowing fans the opportunity to watch the
animated shorts, play games, interact and connect with the DC Super
Hero Girls world – taking the DC Super Hero Girls whenever and
wherever they go.
DC SUPER HERO GIRLS
DC Super Hero Girls centers on the female Super Heroes and
Super-Villains of the DC Comics universe during their formative
high school years—prior to discovering their full super power
potential. Featuring a completely new artistic style and aesthetic,
DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley
Quinn, Bumblebee, Poison Ivy, Katana and many more, make their
unprecedented teenaged introduction. Each character has her own
storyline that explores what teen life is like as a Super Hero,
including discovering her unique abilities, nurturing her
remarkable powers and mastering the fundamentals of being a
hero.
DC Super Hero Girls is a fun, immersive world that encourages
girls to discover their own super-heroic potential with new
animated shorts, TV specials, and made-for-video movies; as well as
a merchandise program across all categories, and more. Random House
Children’s Books continue to expand on its portfolio of
middle-grade novels, with author Lisa Yee; and DC Comics continues
to create original graphic novels, with writer Shea Fontana – both
publishing programs bringing the DC Super Hero Girls universe to
life in all-new stories that expand the world from what is featured
in the animated content. Fans can discover more at
DCSuperHeroGirls.com and through dedicated social media platforms,
including YouTube, Facebook and Instagram.
About Warner Bros. Consumer
Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment
Company, is one of the leading licensing and retail merchandising
organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman,
Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman,
Fables) and MAD, is the creative division charged with
strategically integrating its content across Warner Bros.
Entertainment and Time Warner. DC Entertainment works in concert
with many key Warner Bros. divisions to unleash its stories and
characters across all media, including but not limited to film,
television, consumer products, home entertainment and interactive
games. Publishing thousands of comic books, graphic novels and
magazines each year, DC Entertainment is one of the largest
English-language publishers of comics in the world.
About Mattel
The Mattel family of companies (Nasdaq: MAT) is the
worldwide leader in the design, manufacture and marketing of toys
and family products. Mattel’s portfolio of best-selling brands
includes Barbie®, the most popular fashion doll ever produced, Hot
Wheels®, Monster High®, American Girl®, Thomas & Friends® and
Fisher-Price® brands, including Little People® and Power Wheels®,
MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide
array of entertainment-inspired toy lines. In 2013, Mattel was
named one of the "World's Most Ethical Companies" by Ethisphere
Magazine and in 2014 ranked No. 5 on Corporate Responsibility
Magazine's "100 Best Corporate Citizens" list. With worldwide
headquarters in El Segundo, Calif., Mattel’s companies employ
nearly 30,000 people in 40 countries and territories and sell
products in more than 150 nations. At Mattel, we are Creating the
Future of Play. Visit us
at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests
at 1,792 stores and at Target.com. Since 1946, Target has given 5
percent of its profit to communities, which today equals more than
$4 million a week. For more information,
visit Target.com/Pressroom. For a behind-the-scenes look at
Target, visit Target.com/abullseyeview or follow @TargetNews
on Twitter.
About Boomerang
Launched in the U.S. on April 1, 2000, and now aligned across 13
international feeds, Boomerang is Turner’s global 24-hour,
all-animation network for kids and families dedicated to showcasing
both timeless cartoons from the Warner Bros., Hanna-Barbera, MGM
and Cartoon Network libraries, as well as exclusive acquisitions
and original productions from around the world.
Turner is a Time Warner company, creates and programs branded
news, entertainment, animation and young adult media environments
on television and other platforms for consumers around the
world.
Press materials are located at:
wbcpmedia.warnerbros.com
DC SUPER HERO GIRLS and all related characters and elements ©
& ™ DC Comics. (s16)
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Warner Bros. Consumer ProductsJanice
Aguilar-Herrero818.954.3821janice.aguilar-herrero@warnerbros.comorDC
EntertainmentBrandy
Phillips818.954.3325brandy.phillips@dcentertainment.comorMattelMichelle
Chidoni310.252.3921michelle.chidoni@mattel.comorTargetLee
Henderson612.761.6804lee.henderson@target.comorBoomerangJames
Anderson404.885.4205james.anderson@turner.com
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