Target Reports Strong Start to Black Friday Weekend Online and In Stores
November 27 2015 - 6:17AM
Business Wire
Record setting online sales and strong in-store
traffic mark start of Target’s holiday season
Target Corporation (NYSE: TGT) today reported a successful start
to its Black Friday weekend, with unprecedented results on
Target.com and a strong turnout in stores on Thanksgiving Day.
“Target got a head start going into Black Friday with the
record-breaking launch of Adele’s new album and our ‘10 Days of
Deals’ promotion. The momentum continued with our Black Friday
presale, and on Thanksgiving, we saw millions of shoppers take
advantage of great offers online and in our stores. Overall, the
response from our guests has been very positive, with some of the
best days we’ve seen on Target.com,” said Brian Cornell, Chairman
of the Board and CEO Target, who greeted holiday shoppers at the
Jersey City Target Store in New Jersey on Thanksgiving. “We expect
to see the demand continue throughout the weekend and into December
as we offer more savings on the year’s most popular gifts,
including Star Wars and Apple products.”
“10 Days of Deals” and Black Friday Pre-Sale
Target’s “10 Days of Deals” began Sunday, Nov. 22, giving guests
daily offers, including 10 percent off electronics and 20 percent
off kitchenware. As part of the promotion, Target brought back the
Black Friday pre-sale on Wednesday, Nov. 25. Sales were strong with
the most popular items being Apple Watch and Apple iPads, Beats
Solo 2 headphones, FitBit Charge HR and the Philips Sonicare 2
electric toothbrush.
Thanksgiving Day Access to Black Friday Sale
Guests were granted early access to nearly all of Target’s
doorbusters on Target.com beginning Thanksgiving morning. Demand
outpaced 2014’s record Thanksgiving performance, making it Target’s
biggest day for online sales yet, driven largely by
electronics.
Guests also continued to use the Order Pickup option at
Target.com. Before 6 p.m. on Thanksgiving, the number of orders
placed for in-store pick up increased by 35 percent as compared to
2014.
Top selling Black Friday items:
- Apple iPads were top sellers in stores
and online. On average, Target sold an iPad every second throughout
the day on Thanksgiving. Apple Watch was especially popular in
stores.
- Gaming consoles were popular in stores
and online, including Nintendo Wii U, which was the top selling
item on Target.com.
- TVs were one of most sought after items
in stores— the 55” Westinghouse at $249.99 was Target’s top selling
TV.
- Movies were a big hit in stores with
guests buying more than 3 million on Thanksgiving.
- A three-foot stuffed teddy bear, priced
at $10, was a surprise hit, with some stores selling out in
minutes.
- Top toys included LEGO, Barbie, Disney
Princess and Star Wars. Target exclusives generated nearly
one-third of Star Wars toy sales for the day.
- Beats Solo 2 headphones were one of the
top sellers on Target.com and in stores at $96.99 (reg.
$199.99).
The Savings Continue—Spend $75, Get 20 Percent
Off
Target’s “10 Days of Deals” continues through Tuesday, Dec. 1.
Today, guests who spend $75 or more receive a 20 percent discount
to use toward a future purchase on any day between Dec. 4 and Dec.
13. Additional offers include:
- Saturday, Nov. 28: $50 off holiday shop
purchase of $100 more
- Sunday, Nov. 29: Buy two, get one free
action figures and fashion dolls
- Monday, Nov. 30: 15 percent off
Target.com
- Tuesday, Dec. 1: 25 percent off all
beauty
As always, guests can use their REDcard for an additional five
percent off on top of other discounts. Online shoppers can continue
to take advantage of free shipping on Target.com through Dec. 25.
And the 21 million savvy deal seekers who use Cartwheel will
continue to find thousands of offers throughout the holiday
season.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests
at 1,805 stores and at Target.com. Since 1946, Target has given 5
percent of its profit to communities, which today equals more than
$4 million a week. For more information, visit
Target.com/Pressroom. For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on Twitter.
Note: Target welcomes media to its stores. To contact your local
store about shooting b-roll or photos or to request a local
interview during the holiday season, please visit “Find a Store” at
Target.com and contact the Leader on Duty.
Follow @TargetNews on Twitter for real-time news and
trends on holiday at Target.
For more information and assets, visit
Target.com/Pressroom.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151127005122/en/
Target Media Hotline, 612-696-3400orTarget CommunicationsKate
Decker, 612-761-6863orAngie Thompson, 612-761-4965
Target (NYSE:TGT)
Historical Stock Chart
From Mar 2024 to Apr 2024
Target (NYSE:TGT)
Historical Stock Chart
From Apr 2023 to Apr 2024