Life Time Fitness and Target to Launch Exclusive “C9 Challenge” Group Fitness Class
April 16 2015 - 9:39AM
Business Wire
Minnesota-based companies aim to get Americans
healthier through in-club collaboration highlighting Target’s
exclusive line of affordable activewear; national rollout to begin
in May
Life Time – The Healthy Way of Life CompanySM (NYSE: LTM) and
Target (NYSE: TGT) today announced the launch of “C9 Challenge,” an
innovative Group Fitness class that also highlights C9 Champion,
Target’s exclusive activewear line for men, women and kids.
Target C9 Champion brand ambassador
instructs a Life Time member during the new Life Time C9 Challenge
class. Photo credit: Stephen Allen
Developed in collaboration with Life Time experts and Target’s
C9 Champion brand ambassador Adam Rosante (author of “The 30-Second
Body: Eat Clean. Train Dirty. Live Hard.”), the class is designed
to challenge nine core areas of the body in 39 minutes, and will be
offered exclusively at Life Time destinations nationwide beginning
in May.
“The C9 Challenge class we’ve developed with Target’s C9
Champion ambassador Adam Rosante will be social and fun, with a
broad appeal for women and men alike yet, and as Adam says, push
them to realize they’re stronger than they think they are,” said
Kimberly Spreen-Glick, Life Time national senior director of group
fitness. “Life Time is known for bringing our members effective,
innovative and one-of-a-kind group fitness classes designed and
taught by the industry’s best instructors. We can’t wait for
members to experience C9 Challenge.”
Each C9 Challenge class will begin with a dynamic warm up,
followed by three fitness blocks focused on upper body (chest,
back, shoulders, biceps, triceps), lower body (quadriceps,
hamstrings, glutes) and core, followed by a one minute cardio burst
to drive the heart up and ensure a metabolic after burn.
“This new Life Time class smashes the notion that you need to
spend lot of time at the club to get a solid workout,” said
Rosante. “We all want to look good and feel great in class, and
Target’s exclusive line of C9 Champion activewear can deliver that
at a great price without sacrificing on performance.”
In addition to the exclusive C9 Challenge class, C9 Champion
will be integrated throughout Life Time destinations in a variety
of ways including in-club video and signage, surprise and delight
moments for those taking the class, and sneak peeks at new
products.
Life Time Group Fitness is the largest provider of Group Fitness
programming in the country and engages members in more than one
million workouts monthly cross its 114 clubs. For more information
Life Time Group Fitness programming, visit
lifetimefitness.com/groupfitness or download the Life Time Group
Fitness app available for both Android and iPhone. For more
information on C9 Champion, visit target.com.
About Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM)
helps organizations, communities and individuals achieve their
total health objectives, athletic aspirations and fitness goals by
engaging in their areas of interest — or discovering new passions —
both inside and outside of Life Time’s distinctive and large
sports, professional fitness, family recreation and spa
destinations, most of which operate 24 hours a day, seven days a
week. The Company’s Healthy Way of Life approach enables members to
achieve this by providing the best programs, people and places of
uncompromising quality and value. As of April 16, 2015, the Company
operates 114 centers under the LIFE TIME FITNESS® and LIFE TIME
ATHLETIC® brands in the United States and Canada. Additional
information about Life Time centers, programs and services is
available at lifetimefitness.com.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests
at 1,795 stores and at Target.com. Since 1946, Target has given 5
percent of its profit to communities, that giving equals more than
$4 million a week. For more information, visit
Target.com/Pressroom. For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on Twitter.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150416005217/en/
for Life Time Fitness, Inc.Natalie Bushaw,
952-229-7007nbushaw@lifetimefitness.comorfor Target CorporationLee
Henderson, 612-761-6804lee.henderson@target.com
Target (NYSE:TGT)
Historical Stock Chart
From Mar 2024 to Apr 2024
Target (NYSE:TGT)
Historical Stock Chart
From Apr 2023 to Apr 2024