NEW YORK, Nov. 28, 2016 /PRNewswire/ --
AT&T1 and Reese
Witherspoon plan to create a new entertainment destination
featuring high quality and exclusive content, especially for fans
of female-driven stories.
Hello Sunshine is Witherspoon and Otter Media's cross-platform
brand and consumer-facing content company. It will launch an
ad-supported video on demand (VOD) channel in 2017 that will only
be available for customers of DIRECTV and DIRECTV NOW. The new
multimedia brand will also develop a series featuring Witherspoon
that will debut exclusively on the VOD channel.
"As we continue the journey of creating engaging entertainment
for and about women at Hello Sunshine, it's exciting to have a
partner in AT&T who shares that commitment with us. We can't
wait to bring the Hello Sunshine channel to life with DIRECTV and
DIRECTV NOW customers in 2017," said Witherspoon.
"We are committed to giving strong, creative voices a platform
to reach millions of viewers through unique distribution channels.
Reese is a champion of women in entertainment. We look forward to
bringing her distinctive brand of content to our customers," said
John Stankey, CEO, AT&T
Entertainment Group.
The Hello Sunshine VOD content offering will focus on
positivity, humor and inspiration for women. Witherspoon and the
Hello Sunshine team will also curate a selection of acquired
programming, including movies, TV series, short-form and
made-for-digital content.
Hello Sunshine will continue to operate under Otter Media's
growing portfolio. Otter brings expertise in content, distribution
and monetization, as well as a strong track record in investing,
building and scaling content brands and OTT video services.
AT&T and The Chernin Group formed Otter Media in
April 2014 with more than
$500 million in funding to acquire,
invest in and launch global OTT video services.
More details on the Hello Sunshine signature series production
and VOD content offering will be announced in 2017.
1AT&T products and services are provided or
offered by subsidiaries and affiliates of AT&T Inc. under the
AT&T brand and not by AT&T Inc.
About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with
leading entertainment, mobile, high speed internet and voice
services. We're the world's largest provider of pay TV. We have TV
customers in the U.S. and 11 Latin American countries. We offer the
best global coverage of any U.S. wireless provider.* And we help
businesses worldwide serve their customers better with our mobility
and highly secure cloud solutions.
Additional information about AT&T products and services is
available at http://about.att.com. Follow our news on Twitter at
@ATT, on Facebook at http://www.facebook.com/att and YouTube at
http://www.youtube.com/att.
© 2016 AT&T Intellectual Property. All rights reserved.
AT&T, the Globe logo and other marks are trademarks and service
marks of AT&T Intellectual Property and/or AT&T affiliated
companies. All other marks contained herein are the property of
their respective owners.
*Global coverage claim based on offering discounted voice and
data roaming; LTE roaming; voice roaming; and world-capable
smartphone and tablets in more countries than any other U.S. based
carrier. International service required. Coverage not available in
all areas. Coverage may vary per country and be limited/restricted
in some countries.
Logo -
http://photos.prnewswire.com/prnh/20140408/CG99935LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/att-brings-exclusive-hello-sunshine-content-from-reese-witherspoon-to-directv-and-directv-now-300369177.html
SOURCE AT&T Inc.