NEW YORK and EL SEGUNDO,
Calif., Aug. 26, 2016
/PRNewswire/ -- AT&T and Home Box Office, Inc. have
reached a multi-year, strategic agreement that will extend HBO's
award-winning content across all AT&T products.
The agreement renews HBO's existing contract with the AT&T
DIRECTV and U-verse services, and will also make all HBO and
CINEMAX content available on DIRECTV NOW. AT&T expects
the new streaming service to roll out by the end of the year.
AT&T and HBO are not disclosing financial and other details
of the new agreement.
"Our agreement with HBO is groundbreaking in the pay TV and
wireless industries as well as the premium category," said
Dan York, Chief Content Officer for
AT&T. "With this agreement, we have created easy access to
subscribe and consume HBO's premium content across all of our
platforms. We look forward to growing HBO and Max subscribers. This
is a first-of-its-kind deal for both companies and a big win for
consumers, building off AT&T's industry leading scale as an HBO
distributor for the benefit of our wireless, broadband, and
entertainment customer base."
"We are thrilled to extend and deepen our valued and
long-standing relationship with AT&T by announcing this
groundbreaking agreement," said Simon
Sutton, President, Global Distribution,
HBO. "This deal will deliver the best in TV programming
to viewers across AT&T's multi-platform experience. The
entertainment landscape has evolved and we are excited to innovate
on both AT&T's traditional and new platforms to further provide
premium quality, extraordinary value and accessibility to viewers
anywhere."
In addition to bringing shows like HBO's multiple Emmy-nominated
"Game of Thrones" and "Veep" to the DIRECTV NOW platform, HBO and
CINEMAX content will also be part of AT&T mobile video bundle
offers. Details about those will be available at a later
date.
As part of the agreement, DIRECTV and U-verse customers will
continue to have access to HBO and CINEMAX content on linear TV,
online and TV Everywhere apps.
About AT&T
AT&T Inc. (NYSE:T) helps millions
around the globe connect with leading entertainment, mobile,
high-speed Internet and voice services. We're the world's largest
provider of pay TV. We have TV customers in the U.S. and 11 Latin
American countries. We offer the best global coverage of any U.S.
wireless provider. And we help businesses worldwide serve their
customers better with our mobility and highly secure cloud
solutions.
Additional information about AT&T products and services is
available at http://about.att.com. Follow our news on Twitter at
@ATT, on Facebook at http://www.facebook.com/att and YouTube at
http://www.youtube.com/att.
© 2016 AT&T Intellectual Property. All rights reserved.
AT&T, the Globe logo and other marks are trademarks and service
marks of AT&T Intellectual Property and/or AT&T affiliated
companies. All other marks contained herein are the property of
their respective owners.
*Global coverage claim based on offering discounted voice and
data roaming; LTE roaming; voice roaming; and world-capable
smartphone and tablets in more countries than any other U.S. based
carrier. International service required. Coverage not
available in all areas. Coverage may vary per country and be
limited/restricted in some countries.
About HBO
Home Box Office, Inc. is the premium
television programming subsidiary of Time Warner Inc. and the
world's most successful pay TV service, providing the two
television services – HBO® and
Cinemax® – to approximately 131
million subscribers worldwide. The services offer the
popular subscription video-on-demand products HBO On
Demand® and Cinemax On Demand®, as well
as HBO GO® and MAX GO®, HD
feeds and multiplex channels. HBO NOW®, the
network's internet-only premium streaming service, provides
audiences with instant access to HBO's acclaimed programming in the
U.S. Internationally, HBO branded television networks, along with
the subscription video-on-demand products HBO On Demand and
HBO GO, bring HBO services to over 60 countries. HBO and
Cinemax programming is sold into over 150 countries worldwide.
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SOURCE AT&T Inc.